If you are looking to escalate your sales on Amazon or on any platform for that matter, the first thing that you must be focusing on is the way you photograph your product. Looking at the photographs, your potential customer decides whether they even want to take a peek at the functionality of the product. that you list adjacent to it. If you are seeking ways to photograph your product well, you have come to the right place.
1)Ensure appropriate product visibility
The lighting around your product defines the degree of aesthetic your product radiates. For complete and clear visibility, make sure you place your product on a platform that is plain and colored in a contrasting hue. For dark-colored products, have it white so it pops out. You can use both studio lighting and natural lighting to capture glamorous pictures. Know that both these types can be put to use to produce amazing pictures but you must know how to best utilize them. When capturing pictures for social media, try using natural lighting if it’s available. It makes the photos appear more natural rather than made-up. However, for Amazon product photography and e-commerce websites, you must use studio lighting to make the photo look more professional.
2)Make use of a tripod
When taking pictures, one of the major problems that photographers face is keeping the camera still throughout the shoot. Their failure in doing so results in blurry and unclear pictures that are hardly appealing. To cater to this problem of Amazon photography, the market continued to produce a myriad of kinds of tripods. These tripods do not only hold cameras but also work perfectly for phones. To avoid taking blurry photos, one must ensure the use of tripods. They do not only take still and clear pictures but also pave the way for Amazon product photography pictures from multiple angles.
3)Do your research
To make your photos appear professional, do not forget to take inspiration from the preexisting professional photographers for Amazon product photography. The art of photography demands aesthetic yet minimal background and focused pictures that can only be learned via thorough research followed by practice. Take photos with multiple backgrounds in a myriad of angles to choose the best from the album for Amazon product photography. As you learn the best angle from practice, apply it to some other Amazon photography and this time, try doing better.
4)Learn the rule of thirds
Familiarize yourself with the rules of Amazon photography. These will not only help you take professional pictures from your desired angles but also equip you with tools to adjust the composition and saturation in each photo. It will give you ideas about multiple angles and colors that produce a well-composed photo that is aesthetically appealing. You will know what areas to focus on and which ones to keep blurry to converge complete attention towards the desired parts in Amazon product photography.
5)Shoot multiple photos
When assigned with conducting a well-balanced Amazon photography of a product, you want to look professional. For this purpose, make sure your photos reflect what you desire. How will you do this? By clicking multiple pictures of the product at once. This will increase your probability of capturing the best saturated and composed photo that’s not blurred and contain the professionalism you are seeking to radiate. Take inspiration from multiple pages and capture photos from as many angles as you can.
6)Use decent props
Professional Amazon photographers not only make sure that their pictures are well-composed, but they also ensure that the photos are appealing enough to receive a good amount of stares. Especially on social media, you will see decent props being used to add to the aesthetic degree of the product. These products define the functionality of the product and also enhance its execution. Therefore, when you are attempting to capture professional pictures for Amazon product photography, make sure you use relevant props and minimalistic background that is trending.
7)Portray the functionality of the product
Amazon product photography is meant to attract customers and eventually escalate sales, right? So your Amazon photography must portray the functionality of the product. Especially for the people who are looking to buy something from you for the first time, the photography must execute the functions of the product so the viewer can envision themselves using that product. This also heightens the intensity of trust that the seller gains.
8)Plain white goes with everything
If you are unable to decide on a decent background color for Amazon product photography, know that plain white goes with everything. It not only helps your product pop out but also makes the photo look professional and presentable. The product could be white, black, or even multicolored and it will still showcase a revamped portrayal once paired with a plain white background. So, the next time you are confused about choosing a suitable background, go with white because plain white goes with everything!
9)Capture every detail
When conducting a thorough Amazon product photography, make sure to capture every detail. While some people absorb vital information by reading the text adjacent to the picture, a huge part of them requires some sort of visual to assist the absorption. No matter how good you were with writing relevant content, if the functionality of the product does not reflect in the Amazon photography, know that you are lacking big time. So, as a professional photographer, make sure that you capture every inch of detail there is to make maximum sales and leave nothing to the imagination.
10)Showcase every color
Most people who are capturing pictures of the products that come in multiple colors tend to capture photos of only one and then change the colors using photo editors. Mostly, these photos appear very unprofessional and artificial repelling the viewers big time. So, if you are given the responsibility of capturing photos of a product that comes in various colors, make sure you take separate photographs of each.
If you put all of these techniques to use, you will witness your photography gradually improving and ultimately executing professionalism in Amazon product photography.
