For small, growing business, television and newspaper budgets are usually beyond budget. What’s important here is usually word of mouth, social media and online marketing. You could publish paid advertisements but this is not necessarily the best use of your money. Most customers prefer to come across new brands through informative content written by a content marketing company rather than glitzy advertisements. Why- read on to find out.
Small Investment; High ROI
Nothing good comes for free and getting content created will take a certain amount of investment. Even if you were to write your own content, there would be a certain costs associated with publishing the content online and maintaining the website. However, content marketing costs much lesser than other traditional marketing tactics. However, the results can be three times those of traditional marketing. Why- because people are more likely to share good content rather than an advertisement. Content brings about new sales opportunities, grated brand visibility and much more.
Promotions that don’t look like promotions
When you create social media pages, people sign up to follow you not to just get offers but to get to know the brand and engage with you. Publishing only ads and promotional posts all the time will make your customers tire of following your page and they might no longer subscribe to your updates. Partnering with a content marketing company to publish articles and blog posts allows you to share information with customers and add value to their lives. Would you want to buy a product from a brand that only promotes itself or one that gives you information on how to use their products to make your life easier?
Reach out to new prospects
When you publish high-quality content, your consumers will be very likely to share it. This increases your organic reach and exposes your brand to new markets and a wider audience. Partnering with a good content agency is a good way to get expert views and position yourself as an expert in the field. Once these articles are published, they will continue to generate traffic and new leads to your website for months to come without any extra effort on your part.
Nurture Leads
Did you know that nurturing customers can lead to new leads with minimal marketing and acquisition costs? Studies have shown that customers acquired through content marketing tend to spend more too. This is because content is the best way to improve the trust a consumer has in a brand. When consumers trust brands, they are more willing to share information about them and invest in their products and services.
Better Brand Recollection
It isn’t enough to publish an article once in a while; you should publish good quality content on a regular basis. This is one of the reasons why it is better to outsource content creation rather than attempt to do it yourself. On your own, staying true to a schedule may be harder than you anticipated. As the frequency with which you post content increases, so will brand recognition and recall.
To conclude
In today’s day, content marketing is the best way for small brands to grow in terms of visibility and profits. You can of course create your own content but creating content takes a lot of time and effort. Outsourcing this task to a content marketing company allows you to reap the benefits of content marketing without worrying about making time to create or curate new content. It also frees uup your time for other tasks that you are more qualified for.
