Do you own a social media page and also run a business?
Many people are worried about increasing and channeling traffics to their websites where they offer products and services. We have seen that social media is a giant web of connections. Every day billions of people are engaging with each other on social media. Many of you might segregate social media and SEO while working on the marketing of your business. But many experts think that they both should be considered allies of each other. Simultaneously put into use to increase your website’s reach among the users and that too in a profitable way.
This article will guide you on how and why social media should be part of your SEO strategy. But first, let us understand what social media SEO is.
Social media SEO means all the activities you do on social media, enhancing your website’s organic traffic via search engines.
So here we have two sections of the problem to deal with How and Why.
Let’s start with Why first!
Why is there any need for social media in your SEO strategy?
Here is a bit of surprise for you: social media does not influence your SEO directly because the likes, followers, and engagements are not considered the accurate indicators of popularity and authenticity of a page. Actually, to say this is reasonable because of all the likes and trade of followers.
According to Google, your website will not get a higher rank due to these social signals. But the links you share on your social media profile may enhance your website’s reach and get more exposure, but they will not be considered a ranking single by the search engines.
If you have enough traffic on your page on social media, you can channel that sea of people to your website by adding your website’s link.
If social media does not help you rank your website by improving your SEO, what is the purpose of all this headache?
Here is the answer.
Though it does not directly influence SEO, there is a workable option for you. Social media can impact the factors that ultimately affect the SEO of your website. So, there is this indirect path that you need to follow.
But deep down, there is an indirect relation between the page number on which your website appears and the quantity of social signal it receives. Many websites that hold a prominent position in Google have strong social signals coming to them.
How to effectively incorporate social media in your SEO strategy?
Search engine optimization means making efforts to rank your website on the search engines and channeling more traffic to your website. On the other hand, social media marketing refers to increasing your presence on social networks and reaching the right audiences.
Your social media marketing should go hand in hand with your SEO strategy to get significant results.
Here are a few tips and tricks to effectively use social media in your SEO strategy.
1. Create the content on social media to drive traffic
Content creation means you are giving information to people that they are looking. When you understand your audience’s pulse and provide them what they desire, your blog, eBooks, videos, etc. will get traffic.
This traffic will boost your credibility, sending a signal to the search engines that your page is frequently visited, ultimately increasing your ranking. You can get your page discovered from social media as well.
Similarly, instead of your blogs page, you can create content on your social media page as well.
Don’t think that all your content or posts will be indexed by google, but even a few of them do, they will do the job.
Once your followers are interested in your content, they will visit your website page as well. Increased traffic means improved SEO for your website. But don’t forget that exciting and targeted content is the key.
2. Earn backlinks
When you post content on social media, you open a door for getting backlinks to your website. But again, it all depends if your content on social media is reliable and interesting enough for your audience.
The spread of your content on social media is a great way to boost website SEO if people start spreading your content around. If your content is trustworthy, it will gain credible backlinks, which will increase its ranking.
3. Increase the reach of your social media page
More followers on social media mean more eyes available to look at your content. Having great content is of no use if you can’t spread it around, or your content is as good as nothing. The market place is fast changing now the customers do not look for the products; instead, it is the other way around. So, reach the people who need to see your content.
So, if you want to improve your website’s SEO or get your content ranked, work on social media presence.
Here is one thing to note, social networking sites are getting very serious about fake followers. So, make sure you have organic followers and not get your website tangled into your followers’ credibility issues.
4. Help social media build the authority of your site
The backlinks mentioned in point two will increase the authority of your site. Although the site’s authority has grown over time, it will take less time if the backlinks are relevant. Backlinks are like currency coins for a website, enhancing the reliability of your website.
5. Know your audience
Learning what your audience wants is going to help you a lot. Look at the previous patterns. The kind of posts and content they liked most, how many real engagements your posts get. Knowing your customers’ behaviors will help you make more similar content to engage your audience.
This article attempts to answer why and how social media should be part of your SEO strategy. Go through it carefully, and you will do something that you were not doing for your SEO strategy.
