Web marketing is a discipline that encompasses all the marketing techniques allowing it to make known and to optimize the visibility of its company. It, therefore, borrows from traditional marketing methods except that they were designed for the web. As a result, the levers used are the modern digital and technological tools available on the internet, such as social networks or e-mailing for example.
One of the least discussed levers and which is nevertheless inseparable from web marketing is web hosting. As soon as the digital marketing strategy implemented bears fruit, web hosting effectively comes into play in the process of retaining prospects. Focus on the marketing approaches to optimize the visibility of your site and in particular the role of web hosting in this process. Web Hosting in Lahore.
LINK BETWEEN WEB MARKETING AND WEB HOSTING
Web hosting consists of storing the digital data of its website on servers. In the field of web marketing, the choice of the host and the type of hosting constitute a technical aspect on which it is possible to count to succeed in your strategy.
IMPACT OF GOOD HOSTING
Good hosting guarantees the overall performance of the site. Among other things, it makes site navigation smoother, minimizes web page loading time, makes it possible to geolocate your site, etc.
To understand the impact of hosting on the visibility of your web platform, just do the math: the more ergonomic and faster the site is to load, the more visitors will want to come back. For their part, search engines will consider that visitors are satisfied with it and give it a good place in search results.
Optimizing traffic and conversion rates are web marketing goals that can be achieved through web hosting.
TYPES OF WEB HOSTING
The advantages of a good SEO are numerous, but you still have to choose one that is effective, such as shared hosting on sites like planethoster.com for example, because there is necessarily a type of hosting adapted to your activity. and you can count on to support your business. It will depend on your web traffic, your data security needs, and of course your budget. Here are the different types of host offers you can choose from:
Shared hosting: it consists of hosting many websites on a single server. This type of offer is often accessible to all budgets and allows you to delegate the details of server administration to a professional. This offer is ideal for new showcase sites or blogs that are still in the process of attracting visitors.
VPS hosting: allowing you to share a server with other sites while having your own resources, this type of hosting is suitable for sites that already have significant traffic.
Dedicated hosting: this is like having your own server. It is, therefore, suitable for sites that receive a significant number of visitors and which need significant resources for this.
Cloud hosting: this is based on the use of virtual servers, thus optimizing their availability. It is suitable for companies that need to evolve very quickly and who want the flexibility to switch to other offers in the medium term.
WEB MARKETING PROCEDURES
Web marketing encompasses actions to optimize website traffic and visibility. These objectives can only be achieved by 3 fundamental actions consisting of attracting, converting prospects, and finally retaining customers. At each of these stages, web hosting can have its role to play:
ATTRACT PROSPECTS
The attraction is the phase in which you generate and increase traffic to your website. To do this, it is first of all necessary to carry out a careful study of your target to make sure that your campaign corresponds to the needs and expectations of the latter. The analysis will have to concern not only the offer but also the competition to know the current practices in the sector and to identify the essential points to improve or from which to be inspired.
It will then be a question of implementing a campaign on the chosen channel: site, blog, social network, etc. And since the website is almost essential, it is essential at this stage to choose the right hosting offer. Even if the technical details should not monopolize you from the start, the fact remains that a correctly chosen hosting will inevitably impact the SEO of the site and therefore its visibility (in addition to other factors such as design, content, etc.).
CONVERT LEADS INTO CUSTOMERS
Now that you have succeeded in attracting visitors to your site, you need to encourage them to take an action: order, fill a cart, answer a questionnaire, etc. This step aims to allow you to retrieve the data of your visitors to establish a closer relationship with them.
To do this, techniques such as e-mailing have long proven their worth, since the latter makes it possible to set up more personalized communication with prospects. Digital Marketing in Pakistan.
Note that web hosting also comes into play at this stage of your interactions with your prospects. Indeed, as soon as the navigation on the site is fluid and intuitive, your visitors will be more inclined to come back to your site. Such results can only be achieved through quality web hosting.
