While designing SEO Cairns strategy in 2020, you may prioritize redesigning organic search techniques, which you have neglected or handled wrongly. After all, a study in 2019 by BrightEdge found that organic still commands 53% of all website traffic.
The following are some tips to follow for best SEO tactics as 2020 comes to an end:
Using Backlinks
Whatever be their size, all companies stand to benefit from more and more links. Backlinks are the lifeblood of page and domain authority, which still remain top ranking factors. One must focus on getting content published or gaining recognition from high-authority sites. Naturally, this will drive high-value links to one’s site and help earn rankings that one deserves.
Quality content: important but relative
It has been found that excellent content does not guarantee a high ranking. Implementing great SEO practices, gaining links from other important websites, and excellent content all work in tandem to help one’s pages land at the top spot in search engine results like Google searches.
Don’t stress on all ranking factors
The ranking impact of keywords in content headers and page titles is most different from the use of HTTPS, mobile responsiveness, and page load speed. Search engines like Google update ranking algorithms frequently, so it is not possible to stay current with such changes and so the main focus of SEO efforts must remain on excellent content.
The rising sophistication of search engines
In their effort to offer the most relevant results, search engines try to understand the intent behind each query. Google is getting more efficient at evaluating these searches with relevant content and not just keywords. It is focusing more on ideas conveyed by content instead of keyword phrases.
Refine keyword phrases
Avoid adhering to the same keyword phrases. Make use of keyword ranking and research tools for exploring fresh possibilities. Online tools like Moz and SEMrush can be used for this purpose.
Feature authority and trust
Google might give priority to content of the website that is trustworthy. One can gain such benefits by getting experts to contribute useful insights in articles and including short bios showcasing their credentials. Search algorithms put a priority on the most reliable sources. For this, search engines are designed to determine which pages exhibit trustworthiness, authority, and expertise.
Focus on URL’s
Ranking factors may differ. However, one must not neglect URL’s. Keep these short- only 3 to 6 words that reflect the content. Most often, websites stuff URL’s with too many words such that they become ineffective.
Optimize for featured snippets
Thankfully, Google does not reward featured snippets to the biggest websites. In fact, the top spot can be earned by any relevant website.
Optimize images of websites
The SEO team must ensure focus on alt text, file name, and file size for success while including images.
Use schema mark-up
Many SEO teams neglect adding Schema mark-up (semantic vocabulary of tags). Such codes aid search engines to identify the meaning of content. Using these can impact how information is showcased in search results.
Using videos
A new area of SEO opportunity is video. For instance, one can link the website to YouTube in the descriptions. Additionally, since Google displays videos in SERP’s on top of regular pages, one can gain extra exposure.
Use sneak peeks
In case you have created content like an educational guide or white paper, showcase one or two excerpts from these resources. Such texts can be crawled by search engines, and search rankings can trigger the flow of traffic to such content’s landing page, which can feature calls to action like downloading of complete content.
Updating content
High quality and relevant content are an ideal way to put one’s website on top of search engine results. Content hooks visitors to stay long at websites. Having said that, it may be noted that search engines put a priority on fresh content. As per research by Moz, websites that undergo regular updates with new content enjoy a higher ranking on Google.
Security and safety
As time passes, the internet is growing into an unsafe and dangerous place. Hackers are growing to be shrewd enough to compromise website security and to delude unsuspecting users. For ensuring safety from hackers, search engines like Google have made TLS or SSL encryption mandatory.
Administrators of websites can make use of SSL certificates to encrypt the messages shared between net users and website servers. As such, websites without SSL are treated as inferior. Those who are encrypted stand for a better rank in search engine results.
Speed of page loading
Google encourages websites to have a page loading speed of below 3 seconds. It is the maximum interval of time to make an impression on the net user. Websites that load slowly are painful to net users. Slow loading time makes net users shut down the page and causes high rates of bouncing.
Pages with high rates of bouncing never get a good ranking on search engines.
These are all some of the tips to gain high rankings through SEO Cairns. Improvement of search engine ranking is not simply meant for marketing success but a strategic tactic that all websites eager to shine on the internet must use. This will help garner more volumes of conversions and sales, which boosts the growth of the business.
