Video services have gained immense popularity in the past few years. They can be broadly classified into two categories: Video Conferencing and Video Streaming aka broadcasting. Their demand has skyrocketed in the last few months when the world is under siege due to the prevailing pandemic.

Live video conferencing tools, like MS teams, Zoom, Google Hangouts, Skype, etc, are being used extensively these days for conducting meetings and scheduling web-based conferences.

The education field has started depending highly on various eLearning platforms, besides leveraging the video conferencing tools.

Equipped with smartphones and access to the internet, the rate of consumption of video on demand is overwhelming too, be it sports, music, movies, news, or documentaries. It gives the flexibility to watch videos on the move at the time of your choice.

The surge in demand and usage, in general, puts a high load on the content delivery and management infrastructure. In order to appease the current customer base and entice new ones, the product and service providers need to maintain & upgrade current infrastructure, besides introducing new measures to provide consistent and high-quality services. This gives rise to the need of having a good video testing process in place.

Why do we need video testing?

Imagine a scenario when an important point is being discussed in a meeting/class and the video gets paused, or the picture gets pixelated, or the voice is not clearly audible. It adversely impacts the whole user experience.

The performance of the whole ecosystem of video services is vital for continued customer satisfaction and loyalty. Like every other technology, video testing is extremely important to ensure that the end-user gets maximum out of his/her investment in the tech he/she paid for. This task is considerably tough keeping in mind the rate at which the hardware (mobiles, televisions, tablets, etc.) are upgraded and the content demand keeps going up.

The video content is dynamic in nature, coupled with the wide range of receiving hardware makes it a challenging task. Hence, it is imperative to have a well-outlined video testing process in place.

Video streaming performance metrics

Video testing also aids in analyzing the impact of actual usage during peak times by measuring various performance metrics, thereby ensuring that the end-users can have an uninterrupted experience. These metrics form the baseline for video testing.

  • Bit Rate: The pixelated picture and impeded speech are classic symptoms of low quality video streaming. Take a look at the following snapshot of stills from a video. It is easy to spot the difference in quality of both.

Ever wondered why this happens? The culprit is “Bit Rate”. The video quality is directly proportional to the bit rate. Higher the bit rate, better the quality, consequently larger the video file size.

Bit rate is measured as the number* of bits transmitted per second*. A higher bit rate does not necessarily translate into better quality viewing on the receiver’s end if the hardware is not equipped to process that.While bit rate can determine the quality of audio-visuals in terms of looks, it has another comrade called, Frames per second (FPS), which determines the smoothness of the video. Just imagine watching an intense sports live and the player moves around in spasmodic choppy motion because the frame rate was not ideal. Higher frame rate means smooth videos with crisp detailing.

Quite often we see the video buffering message on our screens before it can start playing. Have you ever thought about why this happens? Internet speed and reliability of connection is the prime reason. If the internet connection is slow, then the local buffer is filled with data before playing the video, so that there is no lag in the stream. Buffer fill is the time taken for the video file to fill the buffer. Longer the time is taken for buffering, a higher chance of having a dissatisfied end user.📷Quite often we see the video buffering message on our screens before it can start playing. Have you ever thought about why this happens? Internet speed and reliability of connection is the prime reason. If the internet connection is slow, then the local buffer is filled with data before playing the video, so that there is no lag in the stream. Buffer fill is the time taken for the video file to fill the buffer. Longer the time is taken for buffering, a higher chance of having a dissatisfied end user.

  • Buffer time/fill: Quite often we see the video buffering message on our screens before it can start playing.

Have you ever thought about why this happens? Internet speed and reliability of connection is the prime reason. If the internet connection is slow, then the local buffer is filled with data before playing the video, so that there is no lag in the stream.Buffer fill is the time taken for the video file to fill the buffer. Longer the time is taken for buffering, a higher chance of having a dissatisfied end user.

  • Lag length: So now the buffer is full and the video starts playing. All goes well as long as the download rate matches pace with the bit rate.

But the moment, buffer starts getting drained, the video stalls and re-buffering starts. This leads to a lag in streaming.

Commonly known as time taken for re-buffering, this phenomenon is measured by lag length. Lag length is the time taken to refill the buffer.

  • Play Length: Play length is the measurement of data streamed by the data center and received by the end-user. There might be users who consume volumes of video data. Play length helps in understanding the capacity of the infrastructure, enhancement planning, and streaming demand patterns.
  • Lag Ratio:This is the ratio of waiting time**:** watching time. The moment this ratio is skewed with waiting time exceeding watching time by a high degree, it is time to revisit and fine tune the setup.Read for more about this blog click here.video testing