Branding is the most essential element for creating an impressive image in the customer’s mind today. Most businesses believe it is not a big deal to create awareness and bring the required attention to the business, however, this perspective stays only until they start the branding campaign.
On actual grounds they realize that branding is not going to be spoon-fed by the marketers to the public, instead, it has to be stored in customer’s minds with strategically designed techniques and all the possible efforts. They have to place everything rightly in the consumer’s mind. Nonetheless, for an effective marketing strategy, having strong business values and business chain (the supply chain) is the requirement.
Moreover, branding techniques have just been enhanced with the presence of social media. The world is a global village where everyone is easily coordinated and connected to each other, regardless of the boundaries. This has highly benefited brands because now they have an effective way to place their ideas into customers’ s mind.
Having a website and Wikipedia page created through Wikipedia page creation are the necessities and the importance of these cannot be denied. Businesses have seen visible growth that has led to higher revenues but change is the rule of the universe, therefore, along with these, businesses have to adopt new techniques and tactics of branding.
The Pandemic and Digital Growth
The importance of social media grew even higher when the pandemic hit the world and everything went under house arrest for months. Brands realized the opportunity and went on with a full swing for sales and promotions through social media. They were successful and are continuing to grow the profits ratios. With the pandemic, the rate for online shopping has increased. According to the reports of UNCTAD, the digital/online purchase has increased by 6 to 10 percentage points in almost all the categories.
The same report quotes that social media has been the key element for communication and has an evident growth rate. These social sites are the strongest digital resources for businesses to do branding. The platforms that have ranked high in the UNCTAD are mentioned below as the top seven social media sites to use for digital branding.
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Facebook as the Key Platform for businesses
Facebook is home to 2.23 billion regular users. This number is one-third of the world’s population. This platform is not only for communication but there are more than 65 million businesses that use Facebook on an everyday basis.
There are more than 6 million advertisers on this platform that have been promoting their businesses effectively. As a brand, it is your responsibility to create content that is authentic and that can be mobile optimized because 94% of people use Facebook on their phones.
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WhatsApp the Largest Connecting Portal
WhatsApp is one of the largest digital communication platforms that is now used by businesses as well. This platform is an authentic connective major to more than 2 billion people from around 180 countries of the world.
This platform is enhancing its performance and is developing opportunities for business. However, for medium and large businesses it has, the WhatsApp Business API, and for small businesses, it has the WhatsApp Business App.
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Messenger: Meet the World
Messenger is also a business owned by Facebook but it has its own reputation and usability in the market. This site hosts more than 1.3 billion users and has been actively satisfying them. Businesses can use this platform to advertise themselves through either emoticon or by sending informative texts such as newsletters, offerings, etc.
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Instagram the Picture Perfect Life
Instagram is yet another great business owned by Facebook, the business has more than 1 billion active users and the number is growing with each passing day. To promote business activities, the platform has been providing the opportunity to create Instagram business profiles. All one has to do is to create a business profile and use the right keywords and Instagram promotional tools for effective results.
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WeChat: The All in One Platform
WeChat is yet another emerging name in the market that hosts more than 1.06 billion people. This platform also started as a communication app but today it is an all in one app that provides messaging, calling, online shopping, online & offline payments, money transfer, reservations, taxi booking, and much more with ease and comfortability.
This app is highly recognized in China and is spreading its services among other countries of the world as well. It is also used as an alternative app in regions where other social apps are banned. Businesses can use this app and do multiple activities at once.
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TikTok: The Fastest Growing App
TikTok is the fastest growing business that has crossed all the records of renowned social sites such as Facebook, Instagram, WhatsApp, etc. In the short span of two years (from 2018) this app has a user base of 500 million active users. This app has become of the strongest marketing platform for businesses.
It has also acquired a similar business named Musically that had a user base of 393 million people already. The merger has provided huge benefits to the app itself and to businesses who wanted to do effective promotions.
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YouTube: The Ultimate Video Option
YouTube is a platform where people communicate through sharing videos. This platform exists purely on the basis of content and has been entertaining more than 2 billion users from 100 countries of the world in 80 different languages.
The users watch 1 billion hours every day, this creates enormous opportunities for businesses to advertise and promote themselves through influencers, famous YouTubers, and YouTube Ads.
