So, you’re looking forward to establish your towing business. Well, in that case, the very first thing you need to understand is “How to Grab More Customers to your Towing Business.”

You see, each year, thousands of tow truck companies register themselves. Those young and bright individuals who were once employees in a tow truck company are now set to establish their own towing business. They all have one thing in common: the desire to turn their new towing business into a huge success. But often, their dream doesn’t succeed. The money they’ve spared begins to thin, and when things get out of control, the complaint of “too much competition,” “not getting enough customers,” is being heard.

Now the question that arises is: How the Demand for Towing Service Is High All the Time?
Well, that’s not possible.

Just joining a motor club and thinking that you’ll earn a good revenue out of this is not practically possible. You’ve got to input some more efforts to market your business and drive revenue from multiple channels.

Didn’t understand how?

Let’s Do Some Maths:
Let’s say you’re a brand-new tow trucking business owner, and you’ve just confirmed your contract with one of the motor clubs. You’re so excited to get any business, any business with this motor club will cost $40 for a service call. You’ve also agreed to give them 5 miles free en-route. And let’s assume you’re now getting minimum 8 calls a day from this club.
Here comes the actual maths: 8 calls * $40 = $320.

Now $320 a day isn’t bad, especially if your old job was paying $10 an hour for 8-hour workday. But holds on, you’ve got other expenses to be covered too. To begin with, the diesel may cost around $3 per gallon. So, if you ought to drive at least 10 miles for your service call, you can already take that amount out of the money paid by the motor club to you. And again, you need to drive those 10 miles back to your garage.

Let’s Do Some More Maths: 8 Calls * $3.00 = $24 ($320 – $24 = $296)
As an employee, you didn’t have any expenses but as a business owner, you’re ought to look after multiple aspects. From that $296, you need to cover diesel cost, tow truck driver’s salary, truck maintenance cost, truck insurance, equipment expense, damages and repairs, and many more.
It simply means: “No new money left to buy a new truck or invest in tow truck marketing activities after deducting expenses.”

So, what’s the way out?

How to Promote Your Tow Truck Business in the Market Like a Pro?

To market your tow truck company, you must be able to derive revenue from multiple sources. There are few ways that can help the stranded motorist to find services for the tow truck business.

1. Be where they’re looking for

Not everyone has a roadside assistance subscription with them. And those who do may not even know about it and are unwilling to even wait for that particular roadside assistance to arrive. But everyone has a smartphone with them that helps them find a “tow truck near me.” And if they’re being towed, the cost is considerably less than maintain a roadside subscription with a motor club.

It’s highly advisable to build your towing mobile app that helps customers reach and avail roadside assistance in few simple steps.

2. Build a strong online presence

The best place to invest your marketing efforts is to build your online presence on Google’s first page. Being optimized for search engine means that if someone looks up on the internet to tow their car and your website comes up as the first SERP. Since people don’t scroll pas few search results, it’s better to get yourself positioned in the first few results. Make sure that Google not only likes but loves your website.

3. Make Sure your business is mobile-friendly

Just think about it – If someone is stranded on the roadside due to car breakdown, are they going to search for tow trucking service on laptop?

They’ll find towing service on their smartphone, which means that your business needs to be viewed on a mobile device. Ensure that your website looks good, loads at lightning speed, and responds quickly on a mobile device.

4. Set yourself apart from the rest
There are so many tow truck businesses in the world. Why should someone choose your company?

You need to understand what matters to your customers. Why do they need their vehicle to be towed? What stresses them while getting a tow service? For instance: do they need to wait for a longer time to get their vehicle towed? Maybe you can focus on providing quality tow service in shorter time duration, which sets you apart from the rest.

Also, consider what your business can offer to your potential customers. Can you provide services in a super quick period? Do you have special heavy-duty tow trucks for certain jobs? Do you have specialised roadside assistance that can fix any problem?
Think about what makes your business unique and emphasize more on it.

5. Don’t forget your referrals
For business, it’s important to leverage better user experience to customers that you get through referrals. Eventually, you want your customers to do word-of-mouth advertising and share their towing expertise with others. And that’s a great thing for your business.

6. Get online reviews
Online reviews work wonders since customers check your online business reviews before availing any services. So, there must be something there for your business to see. Getting good online reviews can convince a potential customer to call a towing service from your company rather than your competitor.

7. Be a part of your community (online & Real)
Creating online presence is quite important to get acknowledgment. You need to be visible both online and offline and be a part of your community. Getting social media presence is also important to enhance your brand visibility. The people who are local to you are the ones you want as your customer, so they need to know who you’re. Being a part of your community online and in real helps you to enhance your brand by 5X.

8. Keep your brand consistent
Your company logo, your branding, and your design need to be consistent. Your business website, card, and advertisements need to be the same to ensure the same look and feel. If your logo and design aren’t consistent, and if your website looks different from the brand logo, making customers stuck to your website would be difficult. So, make sure to keep your brand consistent.

Conclusion
Now you’ve figured out how to start a tow truck business; your next step is to promote it. I hope the above tips would help you to get better business opportunities.

Did we miss out on anything? We’d love to hear back from you in the comment section below.