For me who started developing websites when Yahoo was still the first search engine, it has always been a pleasure before a profit. Like so many other webmasters writing I never got rich.

Today, with the website optimization rules imposed by the major search engines, something is missing.

To respect all the infinite rules of optimization of a text, one ends up having neither the strength nor the desire to write interesting texts.

At least for me writing is an extremely creative moment full of infinite possibilities. Writing is freeing the imagination, writing is at the same time riding taming the dragon of creativity and letting it fly beyond the clouds.

The rules of optimizing writing, usability and reading on the web do nothing but cage writing further.

These days, taken from the optimization work of one of my many websites, I found myself caged and saddened by all these limits.

To get visits to your site, you realize that the spectrum of words that people use are still very few.

Let’s take the case of a site like the one for the ” creation of websites in USA “.

To express this concept in how many different ways would it be possible to write it? You could write “website creation in USA” or “website development in USA“, etc. ec …

Well, despite this potential variety of language, human research being extremely grouped on a few sentences that are always the same, we must adapt to the most frequently used search queries if we want to reach the greatest number of users.

Web developers, while respecting the rules of optimization, are doing nothing but reproducing phrases and concepts all similar to each other. By now looking closely at the top 10 websites of an organic search you will notice that ultimately those websites all look alike.

In short, reading on the web no longer exists, least of all literature. Today the web offers texts that are more like short, very flat and in-depth writings whose variety of words and concepts is becoming increasingly scarce.

And the rules of optimization are a potential risk of impoverishment of human communication that is much more complex and varied, tinged with colors of a thousand shades.

If the first bad news was that users do not read on the web but scan, the second is the impoverishment of the language.

 

Are the current structure and functioning of search engines able to reward the variety and complexity of writing? Or should this remain only the prerogative of a few sophisticated and quirky readers?

Perhaps the only real salvation will come from Google’s latest algorithm (Rank Brain – put into operation in 2016) which has gone a bit in silence. Rank Brain wants to use artificial intelligence to catalog and understand that 25% of still incomprehensible sentences that humans write in the search box.

Will this allow us to express ourselves more clearly and directly and with a wider textual and argumentative variety?