The number of people who decide to start a business through the internet is increasing. In the same way, more and more companies, which previously sold their products only through physical stores or other traditional means, are taking their business to the internet.
For companies, having a website has gone from being a way of differentiating themselves to being something that few businesses can afford to do without.
Today, as electronic commerce has evolved in the world, any company or business, regardless of its size, can sell its products or even services through its own online stores in Ghana.
The creation of an online sales channel allows companies to reduce the costs of marketing their products or services, as well as considerably increase their sales.
This is so, thanks to the increasing number of people who discover the benefits of online shopping. A few weeks ago we told you the 8 most important advantages of buying online in Ghana. I remind you of some of them:
- Buy comfortably from your home or from wherever you are.
- Receive the purchased product at the door of the house.
- Buy at any time of the day, without depending on a schedule.
- Greater offer, being able to buy in stores anywhere in the world.
- Compare offers without leaving home before making the purchase.
- You can find better deals than in traditional stores.
- Saving time and travel expenses: gasoline, parking, queues …
When we compare these advantages, offered by online shopping compared to traditional commerce, it is easy to understand that more and more people prefer to buy through the internet.
But you will find even more benefits and advantages when selling over the internet through an online store. Here are some of them.
Advantages of having an online store:
.Hours
While in a traditional store you must limit yourself to 8 hours, in an online store you can extend this schedule to the maximum, 24 hours a day, 365 days a year.
For this you do not need to give up the breaks you have now. You only have to inform on the web what the opening hours are, so that your clients can be informed and have the necessary confidence.
- Global Market
In a physical store the visits that are received are limited to the transit of people who pass through the door of the establishment.
To improve results, the only thing you can do is open or move the store to a better location or invest in advertising (brochures, magazine ads, radio, etc.) and wait for it to work.
A better location would be on a shopping street in the center of your city, with the high costs that this entails.
Advertising also has a cost, which can be very high and of no use.
On the other hand, with the low investment of having an online store, your products can be seen by millions of potential customers around the world.
You can sell throughout Ghana or in any other country. You decide.
Thus, therefore, your business will open up to new markets and the chances of getting new customers and selling more will be greatly increased.
- Greater Knowledge of your Clients
With an online store you can have a much greater knowledge of the people who visit your store.
You can easily get information about their behavior and preferences.
For example, through free tools such as Google Analytics you can have access to statistics on your website and obtain precise information such as: number of visits, where the visits come from, which products they see the most, which words entered in search engines originate the visits, duration of the visits. visits and much more.
This is very valuable information that you can use to convert visits into customers.
Another way to learn more about your customers is by allowing comments or ratings of your products in your online store.
- More Space, More Products
In a physical store the space available to display products is very limited.
On the contrary, in an online store there is no limitation when offering your products.
In your online store you can offer hundreds or thousands of products. And highlight the items you want, the news, the best sellers … and classify all the products by categories, prices, etc., so that your customers can find them easily.
Read also: The 8 most important advantages of buying online
- More Quantity and More Variety
In addition to being able to offer more products, you can also offer a greater variety of items.
Products that you would not offer in a physical store due to the lack of space that I have mentioned before or because you cannot invest in other products.
This problem does not exist in an online store, since you can buy the products from your suppliers once the customer has made the payment for their order.
You just have to offer some photos and the necessary description of the product, and inform the customer of the delivery time.
In this way you can offer and sell products even if you do not have stock.
This also allows you to add or delete products based on the results or changes in the market.
- Easy Administration
Today there are tools with which you can easily manage an online store, such as Woocommerce for WordPress , the most recognized content manager in the world, especially for its ease of use.
Managing the orders received in the online store is within the reach of anyone with basic computer skills, the use of the internet and email.
- Catch up with the competition… or beat it!
More and more people search the internet before making a purchase.
If your company does not have an internet presence, you will not be able to convince your potential clients not to go to the competition who already have their website.
Therefore, it will be your competition that takes all the sales online.
This is already happening. So, the sooner you start selling online, the sooner you can catch up with the competition and even surpass it.
If you are not online, your company will be left behind.
- The best investment for your company
An online store is the best investment you can make in your company. Taking into account all the benefits it offers you, the cost of an online store is very low.
It represents a huge saving compared to a traditional store, since it avoids the high costs of renting the commercial premises, supplies, salaries, etc. In addition, there is no need for intermediaries and you can sell directly to the public, which represents an important saving that can be positively reflected in the price and therefore in sales.
- You Will Sell More
But the biggest benefit of having your online store is that, as a result of the previous points, you will sell online in Ghana.
