Strategy 1: 40% of SEO depends on Link Building
Every page on your website should be optimized by incorporating the correct keyword phrases but this strategy represents only a small percentage of SERP performance. There are several strategies for optimizing your off-page SEO, one of the biggest factors influencing SEO is having strong and reliable links . While control over external links is somewhat limited, there are six basic principles for building links that can increase a page’s page rank if applied correctly.
Submit your website URL to the appropriate online directories. Start with common local directory listings like Google, Yahoo and Bing. So focus on the high-quality niche directories in your industry. You can use your brand as link text, but for higher quality directories, keyword-rich link text is a good move.
Content creation also has a huge impact on link building. Every content on a website has the potential to be linked to another website, whether it’s a blog, an online press release or some other frequently updated page.
Another key business strategy in linkbuilding is the use of personal B2B networks. These relationships create credible links on many online sources, including networks like Facebook, Twitter and LinkedIn. In particular, posting comments on other blogs, making useful observations that indicate thought leadership, and sharing content with each other are all important networking actions that can create links that improve SEO.
Using Google Alerts or other monitoring tools for specific terms related to your sector, you can monitor when others post questions or discussions related to your interests, then participate in the conversation with useful suggestions, also share links to a blog post or article of your company in report to the topic in your comment.
Active participation in blogs through comments is a way to actively network. Often, regular interaction can earn active bloggers the opportunity to write as a guest blogger on other sites. If you are able to have this writing opportunity it is important to incorporate a strategy for strong keywords, subtly exploiting the opportunity to connect to your site. Guest bloggers are generally viewed as an authority on a topic, so readers view their links because they are deemed highly credible.
Keep in mind that not all links are created equal. There are good reasons why directory links are only the first step: they are not nearly as valuable or strong as social links based on good content. Links from media, trade associations, powerful brands, educational sites or government sites are the key to quickly getting a good SERP degree.
Strategy 2: geographic SEO
For many small local industrial producers, the global dominance of SERPs is not the goal. Instead, geography plays an important role in determining which customers serve. On-page geographic SEO is about adding your region to metadata, page content and blog posts, and many companies are already using them well. However, to ensure that a company is reaching the right audience within a specific target region, it is important to have a localized link building strategy in place.
Focused on a defined geographic area, the use of the directory can provide the advantage that will push you above the others in the SERPs.
Here are some tips for targeting a geographic area with directories, strategies to optimize your SEO:
Sign up with Google My Business . It is the staple food to guarantee the local search for any business. Creating an account on the site is free and typically takes only 15 minutes to complete the profile.
Yahoo! The Local Business Portal and Bing are also geographic SEO boosters. Both offer free listing options and the additional inbound link can help increase a website’s credibility, even if the search is done through Google.
In addition to directories, review sites offer a huge advantage to local businesses because search engines attach great importance to customer reviews (as well as potential customers). In fact, a high percentage of end customers use online reviews when buying something for the first time. Like directories, many review sites allow companies to create profiles, which encourage their customers to share their experience. Review sites have the potential to create links because customers can actively share their experiences on social media and in comments.
Other strategies to optimize your off-line SEO
Strategy 3: social media
Backlinks are critical to SEO success, and taking advantage of social media links and reaching other high quality sources to receive backlinks will help your SEO immensely. This is the reason why social media and public relations are fundamental in your SEO strategy.
Companies that ensure that their websites, blogs and landing pages are integrated with social media using social sharing buttons and other plug-ins take advantage of the impact of these signals to increase their relevance and search ranking.
Read also: How to deploy an effective email marketing strategy?
You too can use all the strategies to optimize your SEO. Numerous social sharing plug-ins are available, including some that collect all the most popular social websites. The key is to offer sharing options inside and outside the content page, so that potential links and content awareness grow.
Strategy 4: public relations
Public relations are social content. In this age of content marketing, public relations content is the kind of strong and reliable information that search engines love. Content, press releases and stories help increase SEO results either geographically, globally or virtually.
News, by definition, can be anything new, unique, interesting or useful.
This means that it can be an article that talks about:
- Hiring a new employee
- Signing of a new contract for the service
- Winning a prize
- Starting a new service
Any of these news can be included in a short press release that you publish on your website. Properly optimized and promoted through social media, it is another opportunity to create new links and attract potential customers to your website. Once a press release is posted on the website, a good promotion using social media tools is what differentiates today’s press releases from those of the past.
Follow these strategies to optimize your off-page SEO, if you implement your site with a complete inbound strategy, you will generate authority and knowledge to show your company as an industry leader. This will give you or your Digital Marketing in Rhode Island everything it needs to start building new relationships.
