GROCERY: EVERYDAY REQUIREMENT
Grocery is an everyday need in a household. The retail sector is the fastest-growing sector in India. Each individual has their own preference between online and offline grocery shopping. While grocery shopping offline can be a bit hectic, a person can find a huge sense of satisfaction. Grocery shopping offline means consumers also spend some time outside away from the busy life. It is a real-time experience and involves negotiation deals that give the consumer a true sense of satisfaction. Both the mode of shopping has its own advantage and disadvantages.
We are living in an era of digitization. The Indian government is goal-oriented to take the benefits of the internet to every home in India. Today most of the needs are available online, just a click away, right from the groceries to the gadgets. Even the consumers and their demands are becoming dynamic. The rise in the income of the average individual is giving them more freedom into buying. The consumers in the metro cities have already switched to online. Non-Metro city consumers are slowly catching up with an increase in demand. Now, everyone wants more personalized shopping options.
DIFFERENCES IN SHOPPING EXPERIENCES
Firstly, any brick-and-mortar store offers totally different shopping experiences with more human touch and sense, whereas, on the other hand, online shopping ensures the consumers’ freedom of choice and emotion-less shopping at their own convenience. This is a great tug of war between two totally different realities and shopping platforms.
Grocery shopping offline means consumers also spend some time outside away from the hectic life. While shopping online, consumers can save time in a busy lifestyle and put it to some useful work. The best consumer experience comes from a combination of both the systems. The decrease in the cost of the internet, easy access, and smartphones’ rise is boosting the online grocery selling platform. We call these platforms as an e-commerce platform. Also, the online marketplaces have a large number of product lists or categories and price ranges to select from. It is like a miniature market or shopping mall.
Traditional stores are still hanging on to their traditional way of doing business. They are facing tough competition from more online shopping options for consumers. Having an online presence gives you access to the vast application of consumer-friendly technology into the business.
Many online retailers do not have a proper delivery system, product safety, or supply chain management. To add on, they have an unfriendly return policy; some don’t. Most consumers are afraid because of these reasons and stay away from buying online. Adding to this, the online marketplaces need brick and mortar warehouses to stock their products. They also need an extra system to deliver the products at the doorstep of the consumers. The click and collect system is a very good option that is minimizing the cost of selling online without having to worry about delivery. But the Indian traditional mindset is to see and feel the product before buying it. The lack of trust in online grocery stores is also a major factor that is keeping Indian consumers away from them. But with an online experience now, the consumer can browse through the huge e-catalog of products in various categories, receive instant discounts and coupons, and easily pay through an array of digital/online payment modes.
FEAR IN ONLINE SHOPPING
The major reasons for fear while online grocery shopping is damage in a product, warranty on the brands, and time is taken for the delivery also for edibles; the expiry date is also very important. At brick and mortar stores, you can immediately replace the damaged / expired products. The comfort and trust level is more towards the shopkeeper than unknown/online staff in a supermarket or online customer support for an online marketplace. They have a more modern design and a consumerist approach. The introduction of alternate commerce is making it more competitive.
To break the ice that has been built between online and offline grocery shopping modes, here is a place that is indigenous and of truly Indian origin. Order online grocery from bigbull.com, which is a Delhi-based store, and provides online grocery delivery in India. This industrial company aims to provide quality services in all specializations like sales, Cargo, Finance, InfoTech and Consultancy. Search for order grocery online near me or order grocery online, and you will surely find biggbull.com as one of your search results. If you are still confused about the safety and return policy, then this shop is trustworthy. If you are still worried about the expiry dates of products, or the sanitization process, then please turn a blind eye towards all these worries as this is the best option for shop grocery online in India.
