SEO Friendly Content Writing Tips 2020-2021
Any blogger, copywriter, journalist or copywriter who writes for the Internet, knows that SEO is important. If you want to rank on any search engine like Google, Bing, Yahoo etc then you have focus on unique and quality content.
How to write content for SEO
Although at present the Google algorithm looks above all for authenticity when it comes to the content published on sites and blogs, it still uses several factors, both internal and external, to determine whether one content is more relevant than the other.
Contrary to what many people believe, Google does not care if certain content is better or worse than another. Google’s role is not to analyze this, but the similar of that content for the search that the user is doing.
When you type something in your browser, Google looks for the best possible answer. Not necessarily the “best” content comes through, as the meaning of “best” is quite subjective.
What is important to Google is similar to that content for the user who made that search. If an article, blog answers the user’s query, then that content is more relevant than another. If an article blog answers the user’s query, then that content is more relevant than another.
Logically, writing good content is not just that. But if we start from the concept that your content does not meet that requirement, then all the rest will be in vain.
Now, more important than good optimization is that you always think about the user who is doing the search and the content that you are going to deliver for him in response to his doubts or problems.
So what should you do? Know how to write content for SEO, since it has certain characteristics that you should know, let’s see what they are:
Main features
Planning
Writing content for SEO should be totally results-oriented. And for you to be successful, there is an essential first step: planning.
It is at this stage you must dictate the title, keyword, structure and language of the text.
Remember: you must do this, always, carefully, studying the brand’s strategy well and using good references for your research.
In addition, at this time you must study what will be the best way to share the content on social networks, as this is essential for the contact of your audience with the text and the success of your strategy.
Always think of people
One of the most influential elements when writing content for SEO is the person of the text. To do this, you should define your buyer persona.
A buyer persona is a fictitious representation of the person you are addressing the text to, which is why it is so important that this content is really relevant and valuable to her.
To succeed in the production of content, it is necessary to investigate and analyze what are the problems, desires, challenges and needs of that person.
In this way, you will generate content that provides a solution to the problem or clears a doubt from the person. In addition, this way you will guarantee that the content will be useful, that the person will read it and interact with it in some way.
Focus on evergreen content
Evergreen content is a trend. It is the most used by companies that invest in digital marketing. Why? It lasts over time, without becoming obsolete, does not expire and provides value for the user today and also within 1 year.
Unlike news texts, which talk about momentary issues and which can become disinterested in a few days, evergreen deals with more complete and lasting information on some subject, seeking to educate the person on that.
When we write content for SEO, evergreen content is ideal, since it will position your company with authority in the market, and you will also generate much more value for your users.
Hyperlinks: the key to interactive reading!
The use of hyperlinks is responsible for transforming the way of writing for SEO. The use of links in the texts generates mobility for the reader, who will be led from one text to the other, complementing their reading. To achieve this it is necessary that the links be included in a strategic way.
Now that you know the main characteristics of writing content for SEO, we will give you some tips for you to be successful when writing your content.
1 choose what you will write about
Analyze your keywords. Although the vast majority of writers don’t think about it at first, the reality is that not all keywords are relevant at the searches level.
For example you write a blog, article on how to lose weight very fast,.did you know that there are dozens of other keywords more interesting to work with than the keyword “how to lose weight fast”?
To find out which keywords we use in our articles, we use the KWFinder tool, which is absolutely fantastic and super affordable. With this tool we can understand what keywords we really need when writing content for SEO
2. Density of the keyword in the content
It’s amazing how 90% of beginner copywriters believe that using the keyword in 3% of their copy will instantly help them rank higher on Google. However, things don’t work that way.
When the goal is to write content SEO friendly, keyword density, while relevant, is not the most important thing. So, more important than the density of the keyword, in the content, is the quality of it.
3. Internal links and external links
One of the aspects that copywriters neglect the most, when writing content for SEO, is the links (internal and external) within the content.
When you connect your site to other sites with relevant content, you are not only helping your users but also improving the relevance of your content, because you are citing credible sources that help users during the search process on the subject.
The internal link bond is also an important part of SEO. Whenever possible, make between 2 to 3 internal links in your content. In addition to linking to other relevant subjects on your site/blog, you will be referring to these articles to certain keywords.
4. Optimization of text content
When you are going to write content for SEO , obviously, optimizing the text is very important so that Google understands what is most relevant, but above all so that your reader can easily consume the content. What we normally call reading diagonally.
The use of title headings, subtitles, lists with points or numbers, bold, italics, etc., are ways to tell Google which parts of your content are most relevant and what is the hierarchical organization of your content.
5. Images in texts
Using images in texts is done for two reasons: your content will be more user-friendly, for the reader, facilitating reading and giving greater relevance to certain topics in the text.
Second, because images are optimized with the title and alt text, which will allow you to place your keyword as well when optimizing your images.
6. Begin and end the blog thinking about SEO
If you are going to write content for SEO you should think about SEO all the time, this will guarantee that you are using the appropriate mechanisms so that your blog has more visibility in search engines such as Google, for example.
Checklist before publishing the post
SEO content has so many elements that it’s really easy to forget, right? To help you be successful when writing content for SEO, we leave you a Checklist , which you can consult whenever you want.
If you hit at least most of the items on the list, you can be sure that you will be successful with your content.
Titles
These are the questions to ask yourself when writing a title:
Would someone write my title on Google? If the answer is yes, it is very likely that you will get more search traffic.
Does my title arouse curiosity? These types of titles tend to get more clicks.
Is my title to short and straight to the point? The title should be approximately 57 characters long to appear in full on the Google results page.
Is my title clear? This is super important. If readers don’t know what they are clicking on, they will leave your site.
Am I using emotions? Try to invoke a wish within your title, you will reach more people.
Does my title contain any popular words or phrases? If this is not the case, don’t expect any Google placement.
Introduction
Each article should contain an introduction. These are some questions to ask yourself when writing it:
Am I going to join my readers? You can manage this with a question in your introductory paragraph.
Is it concise? 3 paragraphs will generally suffice.
Does it provide a detailed overview? When your readers read the introduction, they should know if the content is a good fit for them.
Can I include an image? Include an image, or video, to encourage readers to click.
Text body
When writing content for SEO, be sure to ask himself:
Did I use subtitles? Make it easier for your user to read and define your content.
did my paragraphs less than 5 lines? should not be Paragraphs longer than 5 lines.
Am I creating a conversation? You must use the words “you” and “me” within your content. This will make the illusion of a conversation
Do I italicize my questions? This will make your content look more individualized.
Am I telling a story? Your users will get bored, unless you keep them connected, to avoid this you must tell a story.
Am I using media to improve my content? Images, videos and audio will help your brand awareness
Is my content concise? Don’t write nonsense, no one will want to read it.
Am I trying to look smart? Using amazing words and speaking low with your users are great ways to lose them.
Is it related to any current event? Use Google Bing and Yahoo News to identify trends that will help you generate content that will attract much more traffic.
What emotion am I going through? your content must appeal to certain emotions such as humor or anger. Choose one or some of them and use them throughout your content. The goal is to take your readers through an emotional roller coaster; as in novels.
Am I using links? Always use links to other sites, when appropriate. In this way, you can send these links when you publish your content and ask them to share on their social profiles.
