This post originally posted on SEOSUPPORT24X7
It is estimated in coming times, most of the search will be made through voice. The use of voice for searching information online will be dominating soon due to the convenience of getting the information. It is easy to speak rather than typing to find something. The voice query gives faster result.
It is important to optimize the website for Voice Search. The use of SEO for voice is a great way to strategize search of information. The search results are easy and quick using voice to search. However, it requires strategic methods and technique to conduct SEO for voice result.
Integration of conversational words rather than Keywords
It is a bit tricky to optimize the website for searching information using voice. The search with voice most is done with natural flow of language. Instead of using short keywords, it is better to use questions which helps in looking up for the information.
- For optimizing a website for voice, use phrases or language in the website that is more natural. Integrate the website with questions that most likely people might ask.
- There are tools which can help in researching for questions or phrases that most people ask related to a business using voice. This helps in integrating it in alignment with the service or product.
- The natural language is more used as it is more like a conversational search using voice. Start with words like who or what.
List your website online for local search
It is found that a large percentage of voice query is for local content or services. People find it more convenient to use their phones and use voice to look for information. The website SEO for voice can be optimized by listing your business online.
The listing for the online business will help in bringing it in search results for local search. This not only helps in optimizing the website for search but helps the business to gain more audience. With a lot of people finding local content using voice, it helps in optimizing the website.
Integrating the right words for better search
It is important to use the right keywords for better local search. One of the SEO strategy for voice is using right words. For example, a lot of people look for information or services by mentioning the location or neighborhood. Strategize the use of location or neighborhood in website for relevant search.
Use words like near me, internal links or Meta description for better search results. It is better to even mention landmarks or places around your business for more optimized search. The reason voice query has gained momentum is because of the immediate results. This helps the user to find local business.
It is important to use structured data markup. This means that you need to write the data and structure it according to the audience preference. This makes them available to questions of customer as their direct response. These wonderful tips for voice search will help in optimizing the website and make it more relevant.