If you’re here, you probably already know that as a life Coach is a person who helps people reach their goals in life and attain success. If you desire to be a successful life coach, you must be well versed in a lot of aspects besides your coaching skills, mainly business and marketing. Your primary task is of course helping your clients with their personal and professional goals, however, like Dan Kennedy said, that is just your deliverable. Marketing is your business. Both are important.
If you did any life coaching training you probably understand that even that life coaching is different from consulting and counseling, in that it focusses on specific professional projects, self-goals, and transitions. What is not different, is that you first have to have clients in order to be able to help them. That’s where marketing comes in.
How to Market Yourself as a Life Coach?
When you make up your mind to become a professional life coach, irrespective of whether you want to coach online or offline, you must have a proper plan of action to follow methodically. First of all, you need to gain and develop your professional skills. This is crucial. The same way as a great coach won’t succeed without marketing, when you have great marketing system in place you need to know what you’re doing, and the better you are, the better your marketing system will work. Clients won’t just come, they also stay, recommend you to their friends, and write great reviews about you.
There are distinct training programs for coaches you can sign up for, and it’s great to continue learning even after the first coaching training. But you have to realize is that in 99% of these programs business skills are barely mentioned. Even trained coaches often lack essential business skills and are clueless about how to get started. Keep reading this post to understand more about the coaching business and how to get clients.
Life Coach Marketing is an a mystery that has troubled many coaches in their initial years. Naturally, the question arises – How to market yourself as a life coach and create a successful career?
Be The Best In Your Field
The most effective way to business success is to become the best in what you do. It is the same with life coaching as well. When you are assisting people in terms of professional and personal goals, you become better with every hour you put in, with every book you read, with every self—growth and coaching training you do. When you connect with your clients, the marketing will get started on its own. The word of mouth and referral networks can do wonders!
Offer Free Coaching
When you are just beginning your career as a life coach, you can consider giving out free offerings. Coming back to the previous step – coach as much as you can, to become better and be more confident. Besides, free consultations or initial coaching session is a great way to market. Having another job to take care of your bills for a few initial months would also help. You can get a lot of clients and start creating referrals through free consultation calls or coaching sessions.
Keep Growing, Gaining Knowledge and Expertise
Never give up on becoming a better version of yourself. Join coaching programs, keep reading, learning, and researching besides your regular practice. Definitely hire a coach for yourself. When you keep growing yourself as a life coach and as a human, your clients will follow.
Life coaching is a profession like no other. If you wish to know more about it and learn the latest marketing trends and skills, you have to put it in the time and the effort. There are various programs to help you out, as well. Make good use of everything at your disposal and attain success. A good place to start would be take this free 22-minutes free crash course on life coach marketing: https://the6figurepractice.com/
