You have probably heard that successful blogs contain great content, but I doubt anyone has told you that flourishing blogs have great titles. There are two audiences you have to consider when writing your blog post title. It would be great if all you had to worry about was your loyal readers but you can’t forget about google and other search engine sites. These sources are just as important because they help you acquire more loyal readers. Here is a list of certain ways to tweak your titles making your blog search engine and reader friendly.
Interest Readers
This is pretty obvious, but if you want visitors to read then you have to be witty and inspiring. Ways to do this could be by asking questions or giving advice, just make sure you answer the question or provide advice inside the body, otherwise your title is misleading and you can build a bad reputation with unhappy readers.
Use Focus Keywords In Your Title
If you have any experience with search engine optimization then this should be easier for you. The hard part is creating an interesting title using google friendly keywords. It is important to remember not to use too many words because your title needs to remain enticing to the reader. An example of a way to make your title more google friendly is the title: Seven Horrible Ways To Ruin a Blog. People tend to search for positive messages instead of negative ones when searching the internet. A better title would be, Seven Ways to Help You Fix a Ruined Blog. This title adds two positives (help/fix) and takes away from the previous title’s negative tone.
Word Order
Believe it or not the word order and word count of your post can really have a drastic effect on your search engine ranking. The good news is that you can rearrange these words without taking away from the desired effect on your target audiences. Here is a title that does not gain a high search engine rating: Five Tips to Enhancing Your Blog. Here is a revised version with an expected better google ranking : Enhancing Your Blog: Five Tips for Success. Simple little word changes like this could nearly double your current traffic
Your blog title is not the only factor contributing to the success of your blog. It is indeed the great content that sets the bar from poor and excellent blogs, but the better your title the better the chance you have of acquiring new readers. To keep the readers your context must be good. Titles are just the building block to attract traffic.
