Before starting up a business, careful planning and an idea to execute the plan is a must. For example, you are set to run an e-commerce business. As an initial step, you will formalize the budget, the number of workers and partners. A well-planned business structure will lead to success.
If you run a traditional e-commerce store, you will have to manage all the hectic business processes right from managing workers, revenue, and customers single-handedly. To ease out the manual process of managing your business, you can consider taking up your business online and also etch your brand among customers.
We would suggest the multi-vendor e-commerce platform for your business that has many paired up benefits. This entire blog will revolve around the importance of having the e-commerce app for your business and how it can elevate your business.
Why is a single vendor store superior to a multi-vendor store?
In the single-vendor model, you will have only one vendor partnered with your business. The number of products available to users may be limited in this case. Whereas in a multi-vendor store, there will be multiple vendors/sellers associated with your business. Managing multiple vendors may be challenging, but that is why you need an app to control the buying and selling activities.
Favours of having a multi-vendor e-commerce script for your business:
Brand exposure- Publicizing your brand among users is now a cakewalk with e-commerce apps. As everyone has access to the Internet and smartphones, you can easily reach out to users.
Personalized marketing– Know which user prefers which products. Yes, with the app’s in-built analytics, you can easily capture the interests of users and send personalized messages to them.
Increased sales– With the mobile version of your app, users will be able to purchase products in just a few clicks. Since mobile apps can be accessed from anywhere and by anyone, an increase in sales is guaranteed. Another way to increase the sales is by providing multiple payment options so that users will not abandon their cart.
The three entities involved in multi-vendor e-commerce business:
- User
- Delivery person
- Admin
Let us learn the features of each entity and how those features will help them to carry out the task.
The user application:
Product categories– Since it is a multi-vendor platform, the app will have a gamut of products. The user can find the desired product by browsing them under the category section. For example, the user desires to buy a fan, then he/she can look for a fan under the “home appliances” category.
Search bar– The user can quickly sort out the products he/she is interested in buying, just by entering the name of the product in the search bar. The user will get the products in a matter of seconds.
Product cart– The user will add the products to the cart, and from there, he/she will be directed to the payment page. The app allows the user to change the products added to the cart.
Add to favourites– The user can add products to their favourites list. So that the next time, the user can make the payment directly from the favourites list itself.
Order history– The user will have access to the list of previous purchases comprising the number of products, payment mode, total amount, dispatch date and time.
Push notification– Through push notifications, you can send informative and promotional messages to the user. For example, sending the payment verification message is an informative one. Whereas, sending a note regarding any offers then it is a promotional one.
Track orders– Allowing your user to know the location of orders is one of the ways to keep them glued to the app. The user will also benefit from knowing the location of the app.
The delivery person application
Customer details– The delivery person can view the details of the user in case of any clarifications. The app will not disclose any sensitive information rather details like name, address, and email address will be accessible to the delivery person.
Route management– The app will refine the shortest route among all the possible routes and suggest the delivery person follow the route.
Order status– There may be many numbers of orders assigned to the delivery person. He/she can view the status of every order whether it is delivered, pending or cancelled.
The administrator panel:
Seller management– The admin can manage the profiles and in-app actions of all the sellers efficiently.
Listing management– The admin can edit and manage the number of product listings in the app.
Order tracking– The admin can scrutinize the orders whether the delivery person dispatches orders to the user with an in-built order tracker.
Offers and discounts– The admin can decide on giving offers to the user in the form of promo codes, deals, etc.,
Ad management– The admin can choose the ad partners and also decide on the type of content posted on the app.
Payment management– The admin can include or disclude payment options according to the convenience of the user.
All these features are fundamental ones. Let us deep dive to know the advanced features that make the app sophisticated for the user.
E-wallet integration– The user can add money to the in-app wallet and use it for making payments.
EMI facility– Introducing the EMI facility to the user will help in increasing the sales rate and reduce the cart abandonment rate.
Analytics- As mentioned earlier, with analytics, you can record the user’s preferences and send personalized messages.
Sources of income for your business with the multi-vendor e-commerce app development:
Service fees– The vendors are liable to pay a certain percentage of the amount to you for listing their products on your app. This accounts for service fees.
Commission fees– The vendor will pay commission fees to you whenever their products are sold on your app.
Conclusion
Concluding, with the multi-vendor e-commerce package, you can foster your business and add significance to the user’s shopping experience. Pick out the best service provider that develops the e-commerce app and tell them the way you need the app to be.
