E-commerce refers to the increasing trend of buying products at online retail stores without any physical contact with the seller or the items. It started in 1994 and has never seen a downturn since. With the introduction of online retailers like Amazon and Alibaba joining the industry in the mid-1990s, a new era of e-trading shaped up. Online retailers and the digitalization of the financial system collectively changed the face of the retail industry as we know it.
Today, there are globally 7.1 million online traders with 1.8 million of them in the U.S. alone. Experts predict that worldwide e-commerce sales will reach $4.13 trillion by the end of 2020. This is fueled by the recent outbreak of Covid-19 which resulted in the lock-down of physical markets and prompted online trading. More retailers shifted to e-trading to take advantage of such a situation and save costs. Thus, such a highly competitive nature of the industry has made it difficult for traders to survive and grow in it.
Customer retention is vital in maintaining and expanding a strong customer base. Online retailers need to devise strategies that ensure a constant flow of traffic towards their e-shops. In addition to creating attractive website designs, appealing product packaging is crucial in creating a positive image of these retail stores. Surveys reveal that 93% of online shoppers considered the visual appearance of products as a key factor in making purchase decisions. Product packaging is the first physical contact the customer has with the online trader. It is an opportunity to create a powerful unboxing experience wherein the customers get a premium feel of the products. Custom printed e-commerce packaging helps in fulfilling customers’ demands for superior product packaging. Boxes are tailor-made to increase brand awareness and acceptability amongst customers. They can be printed in any custom size, shape, and color to resonate with the brand’s identity. Numerous add-ons can be incorporated to make the packages stand out. Embossed lettering, foil stamping, matte lamination, gloss lamination, gloss AQ, gloss UV, spot UV features can be added to enhance the overall appeal of the packaging boxes. Corrugated boxes and mailers are the most commonly used packages for e-commerce products. They can also be customized with die-cutting, scoring, gluing, and perforation options to make unboxing easier.
Gain from market competitive prices
Online trading helps in saving costs otherwise incurred in maintaining a physical outlet. This is encouraging a greater number of retailers to shift their trading online. Increased rivalry in the industry has resulted in rigorous marketing techniques and extensive promotional campaigns adopted by sellers to capture the maximum customer attention. Such marketing gimmicks are expensive and eat up a huge portion of the overall budget of the e-traders. Sellers, thus, search for cheaper options for brand promotion.
We offer custom printed e-commerce packaging at affordable rates to aid in maintaining a fine bottom-line. High-quality packages are offered at economical rates. Retailers gain from low costs with no comprise on quality. A lot of free services are also provided to further facilitate these retailers. A free of charge review is given of any artwork provided by designated designers. They also assist in crafting the most appropriate package for your products. The shortest turnaround time ensures quick delivery along with free shipping and handling. Eco-friendly materials are used to give an environmentally responsible image of the online retailer. Round the clock customer assistance is provided through able staff via live chat, e-mail, and customer helpline. Retailers can also request for a free sample kit to review the quality of packages offered.
The current global scenario will only lead to increased purchasing online. People are advised to stay indoors which will result in more e-shopping. Hence, it is important to avail of this opportunity by expanding the customer base through creating a memorable unpacking experience so customers are compelled to repeat orders. The boxes we offer are apt in shipping products along long routes. They are made with the finest cardboard to give extra durability and strength aptly securing the items inside. Broken or damaged items generate unfavorable views of the e-shops which could deter sales. Thus, well-made packages should be used in ensuring the safety of items and accomplish elevated branding.
