When you are putting all your efforts and time into making your website SEO friendly, you would want to see the results right away, but obviously you don’t!
Back when Digital Marketing was just introduced to the world, SEO used to be as easy as following a specific formula and you could be on page 1 in just a few months maybe 1,2 or 6 months at the most. But today, since there are over millions of blog and websites on the web, SEO has become so competitive and now Google has a lot of choices to pick from to showcase on the top.
Let’s dive in the list of activities which were and are most required in terms of SEO and also let’s check how SEO has been evolved over the years.
- Security and easily accessible by Google Crawler – Security is the top priority requirement while developing a website. Using HTTPS servers can secure your website. Making right use of robots.txt file is another important factor when you look into a website in terms of SEO; it helps easy crawling of data by Google. Robots.txt file contains the list of web pages on your website which should not be crawled by Google. It makes Google crawling easy as it blocks the unwanted or confidential pages and allows access to the right business pages.
- Keyword Research – As we know, initially it was easy to rank as the number of websites were low and you could chose around 4-5 keywords or max 10 and those keywords would bring most of the traffic to your site. Companies used to focus on small group of generic keywords and see great results. But now, it’s not the same. Websites now have a list of 50-100 keywords or more depending on the site and the minimum number of keywords each page on your site is going to need to be targeted is one, however, in most cases it’s almost 3-4 keywords per page.
- Content – At first, it was as simple as writing long articles and implementing the keyword a good number of times in the article and Google would automatically rank you on top as the QR density of the page would go up. But today, Google has become smarter and does not believe in keyword stuffing. It makes sure to deliver high quality content by keeping the search intent on mind.
- xml and Load Speed Time – Usage of sitemap.xml and submitting it to Google Webmaster Tool is important to make Google crawl all your pages. Make sure your website loads fast, because when it loads fast, your rankings are going to boost up as it is a part of the SEO algorithm. You can use Google page speed to see how fast your website loads both on Mobile and Desktop device and tells you what to fix otherwise.
- Quality Back Links – Getting links from authoritative sites is one thing but if those sites are emulated then you are also not going to do well. Create amazing enough content to attract right type of links, Create amazing product and service to get more links.
If you are not aware of how to take the first step to make your Website rank, you can hire a Digital Marketing Agency who will help you rank on the top starting from scratch.
