Want to find out how to find a dependable SEO Company?.I know it is really hard to find a dependable SEO Company. A single mistake and you are ready to put your website, money and time at risk. There are a lot of people in the search engine optimisation fraternity who follow unethical techniques. It will not be incorrect to say that the SEO industry has many people who follow unethical practices. The SEO techniques which they follow does not work anymore in 2020 No doubt these SEO agencies still follow methods which do not work to make money and deliver no results for their clients. Spammy methods and assembly line SEO approach does not work anymore in today’s world. Its no surprise that these freelancers still follow strategies which can do more harm to the business website than good.
Google Panda and your Digital Marketing Company
Penguin was one of the very first key SEO upgrade released by Google in Forth month on the year 2012. If your web site had an unnatural back-link pattern, then simply it was impacted by this update. It is not like Google was not penalising web sites before Penguin upgrade. The difference is that earlier it was a manual penalty and today its is automatic using Google penguin. Like I mentioned before, the assembly line SEO strategy used to work where one can just hire a cheap resource to build back links blindly and Google used to rank websites like a charm. I can assure that if you use black hat methods for link building then Google will penalise the web-site. The search engines penalties are not a thing that can not be recovered. With correct data and methods this can be solved. SEO agencies are very intelligent, whenever there is a penalty information from Google they will will not inform you. You will always ask yourself what the heck is wrong with the website and why it is not ranking. Coming out of penalty will not be simple even if you think about changing your agency. Given that you don’t have a full report from your SEO company about the links and work performed.
Top Three things to expect from a reliable SEO
1)On-Page SEO.
SEO approach is crucial. Search engine optimisation is a long term investment.
If you are actually looking for short term quick results then probably you should go for Google PPC. PPC will help you generate sales opportunities in no-time by putting your advertisement on page one of Google. Pay Per Click is not only used for lead generation but also for branding using Google display network. SEO performed the correct way is also known as white hat SEO. If SEO is done the white hat method then the website should not be penalised ever. On-site SEO and technical search engine optimization factors like page speed, URL structure, content excellent and meta-data are crucial for good search engine rankings. In the event your SEO company is not working on these components then there is a problem with the search engine optimisation plan.
2)Link Building Strategy
Search engine ranking on high competition keywords needs additional time and effort and back-links. Link-building is different nowadays where you need a marketing guy to connect along with bloggers like a PR specialist. You should definitely ask your search engine optimization company about their backlink building method. Back links reports in a spreadsheet format should be checked every four weeks. Good quality of backlinks is more crucial in SEO marketing than the quantity of back links created by your SEO organization. I express this because obtaining a excellent website link requires a large amount of communication with all the bloggers and may take a lot of time (possibly 4-8 hrs) to acquire even one back-link for your web site that holds much more value than 100’s of low quality backlinks.
3) Regular Reporting
Every great SEO agency gives on-page and off-page reports on weekly or monthly bases. on-site SEO should be documented in a report by your SEO firm|It would be very good to have records in Google docs about on-site alterations. I prefer Google docs because of the real-time tracking advantage. Records are critical to track the performance of any SEO marketing campaign. All of the links that are made for the site should be in a spreadsheet with login details or details of the website webmasters. This will help you take action in case the web page link is reported suspicious by Search engines or any other toxic link software program.
My Suggestion
Most of the well-known SEO freelancer are very transparent in reporting. If any firm claims first page ranking then that is an alarming warning sign and you should not work with them blindly. Employing an SEO Company is actually nothing less than selecting an vital position in your organization. Make sure you inquire all queries, verify references, check past results before giving an SEO project.
