If you have ever been to a retail store, you would have experienced that a smartly designed packaging influences your purchasing decision. The cosmetic industry is all about beauty, and presentation matters the most here than any other thing. The foundation boxes are utilized widely by the companies for the adequate packaging of cosmetic items. But mere the simple brown packages are not enough to influence the customers and derive the revenues for your organization. You have to outsmart your competitors with the packaging design. If you do not know how you can outsmart others, look at the following designing tips.
Follow Minimalism:
Simplicity is the ultimate sophistication. Considering this fact, design your custom foundation boxes. Various studies have proved that minimal packaging design entices more customers than one bombarded with a lot of color schemes and patterns. Therefore, it would be wise not to over-design your foundation packages. They will look over-saturated if designed with skirmish color themes, immoderate fonts, and fused designs. Complexity in the packaging design makes it impossible for the customers to grasp the printed details or information. When you are presenting a puzzling visual view, the customers will not even take a second to switch to other competitive brands. Design the foundation packages with minimal and easy on the eyes designs so that the viewer is able to comprehend the printed information on them. Using simple imagery, fonts, and stylization effects will inspire potential consumers.
Choose the Right Color Combinations:
The color scheme on your packaging design must follow the overall ambiance and theme of the parent brand. For instance, some famous brands like Nestle and Dairy Milk manufacture the packaging and products in the same design, keeping in view the overall theme. You need to understand the psychology and theory behind the colors first. Every product has a versatile and unique color theory, which should be strictly followed. Determine the nature of your target audience, like either they are kids, adults, or old. Vary your color combinations in the packaging design after knowing the target audience rather than pre-determining your color schemes. Full-color printing options such as CMYK can be utilized for this task. You can create billions of colors by mixing these colors, and the right combination can be obtained easily. Remember, the correct color combination leads to branding and has an impact on the purchasing behavior of the consumers.
Be informative:
You will find many brands which think that printing aspect is only for branding purpose and can perform no other function other than that. This is not the actual case since you can still utilize the printed foundation boxes wholesale for your business promotion and marketing. But keep one thing in mind that you should not forget about the target customer base. The cosmetic product purchasers are sometimes tricky to deal with as they want everything in a foundation packaging. Thus, it is strongly recommended to print all the information about the foundation item like ingredients, direction to use, or even a fun fact to keep the interest of consumers alive. Printing all the details on the packages is all about providing your clients with convenience, and anything which offers convenience to the users will pay you off.
Pay heed to the Packaging Design:
If you are designing unattractive or dull packaging for packing beauty products, the clients will never give you a second chance. You have to be unique with the packaging design to stand out on the retail shelves of the competitive market. Think about the attractive finishing of your foundation packages. Matte and gloss finishing qualities can adorn the packages to look upfront in the industry. Going with the glittered kind of finishing is not a bad option at all either. The gold color and finishing imparts a luxurious look and make your foundation packaging look artsy. Therefore, work hard on the designing element of custom foundation boxes to throw away all the elements of dullness.
Choose Efficient Materials:
The selection of efficient materials is a significant aspect of the designing process. This is because their selection can make or break the purchasing decisions of the consumers. With the adverse impacts of non-biodegradable packaging on the atmosphere, more and more people are getting conscious of the environment. Anything that is not eco-friendly is instantly discarded by the consumers as they want to take part in saving the precious resources of Earth. Go with the materials that make your packages biodegradable, recyclable, and reusable. Some materials like cardboard, corrugated stock, and Kraft stock can be perfect for this purpose as they have eco-friendly nature. Not only will these materials reduce the overall carbon footprint but highlight the ecological nature of your business to make psychological impacts on the purchasing behavior of the customers.
Customized Smart Shapes:
To please the customers in the very first look, the shape of your foundation boxes wholesale should be a unique piece. What will be the perception of your products when you are going with the same traditional shapes, i.e., square or rectangular? The customers will think that your product will be as dull as your box is since the box outside is the real image of your beauty items. Be smart with the shape when designing the packages for the cosmetic items. For instance, you can go with some unique shapes such as pyramidal, hexagonal, octagonal shape, etc. Creating a window-cut on the packages can also impart a premium look to them. Therefore, do not be afraid to make them in unique shapes to entice the clients.
To put it in a nutshell, we pen down saying that uniquely designed foundation boxes entice a heap of clients. Working on their design and visual appeal assists your organization in outshining the retail shelves and standing above all the potential competitors in the market.
