Building an effective landing page is not a simple but not complex task; we must know which is our appropriate landing model for our business and with this increase the conversion rate of visits to potential clients. Many of the techniques found range from attraction to conversion. We present the 5 techniques that we use in our projects to create an effective landing page:
Five techniques to create your effective landing page
Know clearly the objective of your landing page
Before starting to create your page, it is important to have a clear objective, once it is known, it is much easier to build it.
Each and every one of the elements that make up your page is related to the objective that you define from the beginning for your project.
These are some questions that must be asked to reach a conclusion with a general objective that should be your starting point for the development of your landing:
What do we want visitors to do?
And why would visitors take that action? Is our offer attractive enough for prospects to leave us their details or book us online?
The content and the way in which the information is presented
Both the visual and the content must be attractive to the visitors of the landing, for this, a prior study of the audience you want to reach must be done and create useful content that transmits what it offers and the value that your landing provides so that prospects can contact us when they want more information.
It is suggested that the content be written and then continue with the structure of the page around the content. The main elements that are considered in advance are:
Title
Subtitle
Offer benefits
Call to action
Testimonials
Options to present the information could be in eBooks, infographics or videos.
Create interaction with visitors
Most of the landing pages have a form with them, where it allows collecting information from visitors in order to convert them into customers.
The fields in a form can change depending on the main objective of the landing. These fields should be short and concise. The fields without exception that must be requested are the name and email.
A structure thinking about the user experience
The universal rule is to look for a clean structure without distractions for the visitor where he cannot deviate from the objective that is to finish the conversion and focus only on the content of the offer.
Distractions such as scrolling, having buttons for links to other sites or to your own sites, navigation menu, all these elements make this loss.
A touch of design
The design of your landing page must be aligned with the content and the target audience. The design will include the images, colors, fonts and other elements according to the theme.
These are some examples of landing pages that we have developed for our clients, which are optimized to achieve conversions:
Pixarsart offers dynamic Web Development services to enhance your online presence. They use creativity and innovation to satisfy your requirements
