Since its inception some decades ago, interactive video wall technology has brought along revolutionary impact on how vital information is conveyed in various environments. Different video wall technologies are applied currently in trade shows, educational spaces, conferences, and more. Interactive video walls are also a significant marketing tool that wows customers with emotional impacts.
To begin with, a successful digital signage or video wall encompasses two main elements. They include digital screens for video wall hardware and software components. The hardware aspect is the projection system that commonly uses OLED display, media player, or Direct view LED. On the other hand, the software component, just like in smartphones or computers, provides a platform for the content to be displayed.
Just like installing an attractive painting on the wall makes the room beautiful, including an interactive element on video walls, makes it more inviting. This fosters a two-way conversation between the advertisers and customers. That said, below are some ways to captivate an audience using an interactive video wall.
- Leverage APIs Programmatic Interactions
Nearly all video wall providers feature Application Programming Interface that enables users to access them through software applications. This acts as a digital glue, linking the applications and the video wall system. With advancing technology, it is possible to integrate the digital wall and physical world in real-time. APIs are increasingly becoming a significant consideration when deciding on the best digital screens for video wall hardware, which is compatible with various software solutions.
APIs enables video wall technicians and end-users an easy-to-use interface with advanced control and utmost interactivity on video walls. Through these solutions, you can program your video wall with external sensors, including motion and temperature detection sensors. This makes it possible to change the display content and layout of the video wall according to the people or objects detected in front of the video wall. This supports a high potential for interactive usage.
- Understand the Space
Even before thinking of how to implement your interactive video wall technology, it is prudent to understand the available space. This will come in handy when determining several aspects of your interactive video wall, including the appropriate wall size, video pixels, resolution, power requirements, and brightness, among others. Checking on this will enable you to install a perfectly interactive video wall. For instance, setting up a large videowall on a small booth can be overpowering and distract customers from the main message.
- Controlling Video Wall Content without Keyboard and Mouse
Initially, video walls relied on control and command centers, which were run through connected keyboards and mouse. This made it possible for staff to interact with web browsers and desktop-based video walls. However, advancing technology has brought forth new options that make it easy to control interactive content on video walls.
New approaches to interactive video walls enable staff to control the content using smartphones, tablets, and PCs. With this, one person can switch from one content on the video wall to another. Similarly, from the controller, staff can switch the content of a different browser in a different location. This makes it possible to pass messages to a big audience without much hassle.
- Use Perfectly Curated Content
As with any other marketing platforms and tools, content is king. Poorly designed content is definitely a turn-off and might not be captivating at all. Most people experience several problems when designing content for their interactive video displays. Of all, extra lengthy content is a common mistake. Content creators should avoid displaying a block of chunky text on their video walls. Short, simple, and brief messages are effective and very captivating on digital signage.
You should also avoid displaying small and unreadable text. Always make the text large enough to captivate potential viewers. Besides, depending on the pixel pitch, including glossy effects on the text as well. For better enhancement, create a visual hierarchy to make it easy for the viewers to understand your message. Lastly, include some eye-catching images and videos to create a lasting impression on your customers.
Video walls are increasingly becoming a popular marketing tool. With advancing technology, the use of interactive video walls makes it easy for businesses a nd brands to tailor their display messages to suit their prospects. Implementing video wall displays is not technically challenging. However, it becomes challenging when the aspect of interactivity is included. Achieving effective interactivity requires that users address several issues, ranging from accommodating digital screens for video wall hardware, designing the user experience to choosing interaction models. Nonetheless, the tips above can help you captivate your video wall audience.
