A customer on an ecommerce website is more concerned about his shopping rather than the fanciness or animation on the website. They intend to purchase their product, access the payment mode, and wait for their delivery.
So, if you’re creating an eCommerce website, you should consider some important factors that are essential for user-friendliness. It’s also the reason every successful eCommerce website never misses these factors.
Here are some important things to consider when you plan to have an eCommerce site.
- Easy Navigation
If a customer comes to your website and leaves it only because he can’t find it easy to navigate, then it can result in losing an opportunity to grow your website. If your website navigation is complicated, then it can also increase the bounce rate of your website.
So, you should test your website before you make it live, whether you’re enjoying the experience or not.
- Customer Support
Customer support is important for an ecommerce website because the visitors aren’t guided when they come to your website, they have questions for which they want the answer. So, if you don’t have the customer support, the visitors can switch from your website.
Even when you own a real estate website, it’s important that you guide your customers as they have a lot of queries when it comes to buying and selling properties. If you have problems employing a 24/7 customer support agent, then you can also go with a chatbot who can handle your visitors simultaneously and also increase their stay time on the website.
- Promotional Offers
There are many online shopping websites, but what entices the customers most is the promotional offers and discounts. It makes them go crazy and brings them to your website.
So, if possible, you should place the discount offers on your website homepage, which will later welcome customers to dig your whole website.
- Search Box
An eCommerce store can hold a lot of accessories in different categories. Without the search box it can become challenging for customers to find their favorite product. Also, without having the search history of your customers, you won’t be able to track their data and create the marketing campaigns accordingly.
That’s why having a search box is important. Not only a search box, but you should also categorize your product according to their types.
- Blog
When you sell products, it’s your responsibility to guide customers about the product which you can do through blogs. For example, if you sell the best dedicated server, so you should know that all people aren’t aware of the servers. So, with a blog, you can not only aware of people, but you can also build your brand following.
It also adds credibility to your website and also helps you to generate leads while adding CTA to your website.
- HD images
Customers who buy online products have a lower trust level on the brands, which creates the hesitation to buy the product. That’s why you should place high-quality images of your products so it will empower customers to make their decision quickly.
The quality images will display how your products will look like. So, you should emphasize on displaying clear photos on your website.
ECommerce website is different from the other general websites. So, when you create an eCommerce website, you should focus on user-friendliness and customer experience. With every product, you should add a description so customers can decide whether the product is worth buying or not.
Do you have an eCommerce website? Which factors do you think are most important for an eCommerce site?
