The pandemic has hit every business in every country so hard that top economists feels that it would take more than 2-3 years for the economy and businesses to jump back to where it was during 2019, the last quarter buy verified emails.
It’s now a real testing phase for businesses, if you’re smart in your actions and spending you will have better sustainability. It’s been confirmed over the years that email marketing is one of the cost effective and faster means to generate leads and close sales deals easily. After the pandemic, many jobs are lost, many businesses have been closed and the right way to track this is thru digital, social and email marketing methods. Adapting to these methods of marketing will help you target companies or contacts that are still in business and not closed or out of business due to the pandemic. Media, Publications and direct marketing can be very expensive and also at the same time, it’s hard to track active and inactive businesses thru offline marketing methods.
Buying a quality email database or enhancing your internal database is now the right move for companies. You may ask why? Email is the best way to track if the company is still operational and if the decision makers in those companies are accessing their emails. This email verification process helps us understand if the lead is active or inactive.
