Facebook is a huge platform. In today’s world, billions of people are using Facebook daily. However, it is not only being used for sharing your daily activities; a platform is also a perfect place for different businesses to get more potential clients and engage with them. According to research by the National Association of Realtors, around 70% of realtors are active on Facebook. By another research, 78% of businesses saw a major increase in their visitors after using Facebook ads.
These mean that it should be a must in today’s marketing world to use Facebook as part of their businesses to stay top in the competition. Realtors can use the help of many features Facebook offers in order to grow their market. It works perfectly. Some may think that doing these is difficult even before trying them, but it is rather easy. If you are thinking about spreading your business to social media, here are some easy ways to get your listings noticed on Facebook.
Lead Magnet
A lead magnet is a process of giving away something for free to your potential clients that hold any value for them and getting their attention and contacts in the way. It is a popular and mandatory aspect a business agent should consider while using Facebook ads. A lead magnet can be anything that helps the end-users. A popular example will be to provide them with guides on different kinds of stuff. As a real estate agent, you can send guides on renovating a home with full details or tips on how to sell or buy ones’ home. Make them in a way so that it grabs the attention of any potential new client and they click on the ad. This way, they can send their contact information to you.
Ad Evaluation
There is a feature on Facebook where you can test and evaluate how much the ads are gaining attention among the viewers. There is a high chance of people avoiding your ads without doing this if they find them unattractive. By using Facebook Ads Manager, it can be done easily. The most common way is to perform A/B testing. The process is to make two versions of the same ad where one has a slight difference, such as a different picture, and presenting both of them to half the audience. Then notice which one of them has more popularity.
Target Audiences
Another epic feature Facebook offers by letting you set the audiences you want to see your ads more. There are various ways you can target a group of people. For instance, you can set people within a certain locality, over a certain age, and who are about to move as your target. Facebook normally detects peoples’ behaviors and understand who needs what. If someone is posting about moving or going through pages related to real estate businesses, they will likely get your ads in their timeline.
Make sure to use carousel ads. It is an ad that helps the clients scroll through many pictures of the homes you are selling with proper details. Being like a catalog, this type of ad attracts people. You can show multiple of your estates at once using the carousel ads.
