The digital age obliges digital experts to use the UI Design process – User Interface, in other words, during the creation of websites. From now on, web designers will have to take this element into account during the design of the models. It is, therefore, essential to understand why UI Design has become so important these days. For this, Devina Jasmine Deo helps you understand this concept.
What is User Interface?
It is difficult to make a simple and precise definition of what UI Design is. However, according to the Usabilis.fr site, this concept represents the quality of the Internet user’s experience when browsing a website. It’s his overall experience when he goes on an interface. The User Interface is based on the emotional and usability aspects to define a good UI from a bad one.
This process is also based on multiple areas, which are represented in this diagram:
The areas of UI Design
Its objective is to make an interface easily accessible and usable by Internet users. It should not be confused with the UI – User Interface – which, in turn, places the design of the interface above the importance of the user.
UI Design for mobiles
User Interface does not only exist for desktop interfaces, but also for mobile ones while incorporating the same principles. However, a few points, which differ from the desktop, must be taken into account, such as the elements present on the interface, which must all be accessible to the user’s fingers. So you have to think about their placement in relation to the size of the screens.
The importance of UI Design
User Interface is putting the user at the center of attention. His experience with the interface is of paramount importance that it is now carried out according to how the Internet user uses it. He must be able to quickly find the information he has come to seek. To do this, you must follow the 3-click rule, that is, it must find any information on the site in less than 3 clicks. Beyond this number, the user leaves the site.
As Just Deo explained, users’ first visit to the site must make him want to return. For this, the site must be made according to how the Internet user navigates and what he comes to seek. The UI Design aims to improve the functionality of the site so that the visitor’s experience is maximized and that he returns.
It is better to work more on the UI than the UX – which should not be overlooked either. A site, where the design is mainly developed, will not necessarily bring back a user. However, the design must be qualitative and give it confidence, so that it remains. Whereas if it is its functional part that is optimized, it is more likely to return. As a result, you will have more opportunities to retain and convert your visitors.
User comfort has become so important that today; web designers have to take it into account when creating their models.
Its impact on natural referencing
Contrary to popular belief, SEO and UI Design are not enemies. They can even be complementary.
For several years, Google has chosen to better position the websites that most closely match the Internet user’s searches. Like part of the business, the Internet giant is also committed to improving the User Interface. This is why it highlights the websites that attract the most visitors.
In conclusion, the more your website is optimized to improve the User Interface, which generates more visits, the better Google will rank it in search results.
What to remember?
The UI Design – in other words, the User Interface – is a reflex that all website professionals should have. It has become a considerable concept because it values the user aspect, and therefore human, that of the interface design. The more efficient and accessible a website is, the more likely they are to return to the website. This User Interface will make traffic more qualitative, and therefore, Google will offer it more as a result.
If you wish to have more information on the design of your site, do not hesitate to contact Devina Deo. Her creative department will be happy to help you with User Interface.
