The global beauty industry is worth $500 billion with 4 out of 5 American women regularly following beauty industry trends. That says a lot about the importance of beauty products in people’s lives. People want to see a more beautiful version of themselves and avoid using filters and photo-apps to enhance their looks. Beauty as a notion is ever-changing and that means that the beauty industry evolves quickly. New products are launched almost every day which makes it harder for customers to keep track of new products and brands in the market. For sellers, this poses a never-ending challenge that they must overcome to survive and grow in the beauty industry. Fortunes are spent yearly on research and development to create a unique beauty product. Also, huge amounts are spent on marketing campaigns to promote the product and create an individual identity of the brand in the market.
Research suggests that most buying decisions (about 80%) are made at retail outlets. This is because customers judge the quality of the item based on its packaging. Customers are inclined towards buying a product that grabs their attention and gives them a premium feel. For this reason, packaging has become an integral part of marketing. Packaging boxes for beauty products are created with the utmost precision and care, keeping in mind the nature of the items inside. A beautifully crafted packaging box is bound to attract customers’ attention and encourage them to consider it for purchase. Cut-throat competition has made brand recognition imperative. It is important that customers recognize the brand and the product easily from the rest in the retail outlet. The packaging of the product should make the product stand out from the crowd.
Surveys reveal that women in the USA alone spend about $3,000 on beauty products annually. This reveals the amount of potential in the beauty market. Businesses are trying their best to consume larger portions of the market share by positioning their products uniquely. Packaging of the product should make it look different from others and compel customers to try it. Brand recognition is also vital in maintaining customer retention. Consumer loyalty is the key to sustaining high sales volume and profits. For this, customers should base their trust on the company’s products.
Maintaining a healthy budget by availing low-cost options.
Along with creating distinctive packaging, businesses also need to analyze the costs involved in availing these packaging boxes. Sellers look for innovative ways to lower their overall costs to increase profits whilst benefitting from the best services. In short, they look for excellent value for money deals. An engaging packaging box can help boost sales volume but can lower profits if it costs a fortune to avail. Therefore, sellers demand effective packaging at affordable rates which fit easily into the overall budget of the business.
The best packaging boxes for beauty products is provided at market competitive rates. Clients are given endless customization options to pick the ones that effectively suits their product. Clients can create their ideal packaging box to create a niche for their brands and items to attract the maximum number of customers. The customers form their opinion about a product based on its packaging. Often a good product remains on the shelf for long as its packaging doesn’t appeal to customers. An attractively boxed beauty product easily makes it to the consumer basket.
One-of kind services are offered to facilitate the seller.
The Customer is king. This notion is considered most important and customers are aided at every step of the ordering process with minimum effort from their side. A series of services are offered to make the ordering experience easy and simple for the seller. Some of these services include:
- 24-hour customer call center helpline, live chat, and prompt e-mail replies.
- Fast production turnaround time (about 6-8 business days) with free shipping.
- Eco-friendly materials are used to reduce carbon footprints.
- Free of charge review of the artwork is given by a team of specialized graphic designers and engineers.
- Custom shipping is also available if the client wishes that the delivery be made to more than one location.
Choose from numerous box types and styles.
Moreover, the packaging box can be modified from all sides i.e. from the top, the bottom, inside, outside. The inside of the box can be printed too. Box customization options include gloss lamination, matte lamination, gloss AQ, spot UV, embossing, foiling. Additional features like die-cutting, gluing, perforation can also be added. The packaging box is available in all shapes, sizes, and card thicknesses. The packaging is made from the best materials using state-of-the-art printing press and under strict supervision. Each box is prepared with strength, quality, and presentation in mind.
Clients can choose from different box types like auto-lock and auto bottom boxes, chipboard packaging, folding cartons, gable boxes, craft card boxes, rigid packaging, tuck boxes, window cut-out packaging. There is a packaging box to suit every product. Besides fitting the product perfectly, the packaging boxes are designed elegantly to give a luxurious feel to the beauty product.
Create an overall distinctive look for your product by designing an individualistic brand image in the eyes of the customers. Customers are prone to becoming loyal to the brand they trust but first they need to be influenced in buying it. Engaging packaging helps to increase the shelf life of a product as customer demand for it remains high. Customers prefer products that are well-packaged with clearly printed contents that give clarity on the items inside. Businesses need to promote their products at retail outlets, stores, and every other marketing area to rise above the stiff competition in the beauty industry. Customer expectation from the product needs to be met. Customers tend to associate beauty products with complementing packaging. The packaging box should be intriguing enough for customers to select it from store shelves. Such a marketing tactic is sure to stimulate sales and revenues alike.
