Mobile apps have become the ultimate business platform. It has eased and simplified things for both buyers and sellers.
With time, it has also become easier to turn WordPress site to mobile app for Android and iOS users. However, this has also led to an increase in the competition.
Businesses are opting various methods to stay ahead in the competition. One such marketing technique is sending push notifications.
But are you aware that many myths surround this marketing and communication technique? Explore the blog further and find out!
Three myths about push notifications
Let us unravel and debunk the three myths about push notifications:
Myth #1: Users do not like to opt-in for push notifications
‘You cannot be sure about something until you have tried it!’ This statement stands true even in the case of sending push notifications.
Besides, people who opt in are more likely to make a higher number of purchases. It will be a winning deal for you in any case.
Conclusion: Curate interactive and creative push notification campaigns with prominent CTA buttons. List the benefits and give ample reasons to users to inspire them to opt-in for push messages.
Myth #2: Geo-targeted messages can freak out users
It is true that many people might get skeptical if you suddenly start telling them that you know their location and they can visit a store or make a purchase nearby.
However, it all depends on your approach and style of propagation. A right strategy will make them feel valued and welcomed instead of freaking them out.
Conclusion: Seek permission to track the users’ locations before sending geo-targeted messages. Personalize the message and ensure that it has real value. Also, do not over do it!
Myth #3: Push notifications are considered as spam
In today’s day and age, mobile users are smart enough to tell apart push notifications from spam. Besides, if you include meaningful content and time the deliveries rightly, it will not be marked as spam.
Only the messages that are not personalized and include unnecessary push-marketing appeal, can be treated as spam. Otherwise, many people find push messages helpful and important.
Conclusion: Time your notifications well and do not send them in the wee hours. Make them meaning and purposeful and send them in a controlled frequency. Do not forget to rejuvenate the content every once in a while.
Suggested Read: Create push notification campaigns that every app needs
Wrapping up!
This was our list of myths that we debunked. You can also trust your own business sense and curate a robust push notification campaign based on that.
However, if you are still looking for solutions to build your app, then sign up for AppMySite mobile app builder. Build your app without coding and claim your territory in the industry.
