Data has become the biggest powerful asset for any business and service. Today, every organization is making efforts to enrich its statistical knowledge and power.
Seeking quantifiable data to measure performance and growth has become a common trend. We come across various ad content online that is meant to conduct a survey and collect data for some purpose.
Therefore, if you own a survey and research firm, your prospects of growth are quite high. Moreover, coupling it with the latest technologies can further enhance your projection and ensure better success.
You can also harness the technology to empower your research initiatives. So, read the blog and discover the various aspects of a super successful survey app.
Suggested Read: Top 75+ mobile app statistics – Market size & usage
Features that can ensure ultimate results
As a research based company, you will need to work across varied verticals and horizontals. Therefore, your app should be beneficial for all organizations and businesses, however big or small.
You can offer some features for free and then charge for advance features for higher scalability and increased responses.
Let us discover more about the salient features of a competitive survey app that you must implement:
#1: Easy on-boarding and participation
It should be really easy for brands, their stakeholders, consumers and other participants to sign up for the app and use it. In fact, using the app should not feel like a task at all.
The app should be well designed with engaging interface, screens, pages, categories, etc., and speak of its purpose itself. Participants should ultimately have a seamless experience.
#2: Lucid details and interactive feed
The app should be elaborate and dynamic. You should hire experts who can easily customize the experience based on the needs of the consumers.
The metrics and standards of survey and case studies should be implemented and followed throughout the app. Do not forget to make the app feed interactive and appealing.
#3: Easy to grasp Q/A formats
Have multiple survey templates and allow the audience to choose them according to their preferences. Keep the format simple and easy to grasp.
You can integrate multiple options like one-word answers, check boxes, conditional answers (Yes/No/No Idea), drop down menu, rating scale, open-ended statements, and more.
#4: Real time features and reports
You can also personalize the app by using real time features. For instance, you can track the location of the users and customize the suggestions, questions, language, or format accordingly.
The app should also be capable of processing data and giving immediate results in various comprehensible formats.
#5: Reviews and feedback section
The app must have an elaborate forum for discussion, communication, feedback, reviews, etc. You can also integrate your social media pages to widen the dimensions.
Also send push notifications to users informing them about the various stages and results of the researches, surveys and case studies concerning them.
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