You’re doing content marketing all wrong if you haven’t used a thesaurus since high school. Writing excellent content implies having a strong process. You don’t want to get boring, and with old phrases or ideas, you don’t want to bore your readers. To avoid alienating the audience, it is also best not to use highfalutin words. This is where one of the best content writing tips comes in a while using your trusty, old thesaurus.

Why Use A Thesaurus? 

To discover synonyms, you use a thesaurus. But when you’re working in content marketing, why is this so important? Because sometimes, to drive home a point, you need to say the same thing repeatedly. Rewriting the same word can work wonders in your content, but it doesn’t mean that you need to rewrite every word that is the same as you might need it on your SEO.

For everyone, the same words do not resonate. So, to make sure the meaning is straightforward, you need to tweak the words you’re using as well as the phrasing. This can also help with SEO, as the keyword phrases can be extended.

It’s important that you don’t just change a word or two when you rewrite a sentence for use in another part of the same content. Move to a passive voice, or begin this time with an action verb. The synonyms used in your thesaurus allow you to support these new sentences so that they are entirely original.

Thankfully, a thesaurus can now be reached on the internet like Power Thesaurus, which is accessible on the web. Moreover, let’s learn some tips on incorporating thesaurus in content writing to achieve a clearer text.

Never Sacrifice Meaning To Novelty

That is, never look for a synonym just to dress up an idea, and never substitute a perfectly good familiar word with an unfamiliar word from the thesaurus. Thesaurus words may be similar or related, but they may not be identical or even comparable in context. Unfamiliar terms may have the wrong connotation or may just be inappropriate for your audience. Before using it, learn a word’s meaning and usage.

Never Sacrifice Meaning To Belonging

Avoid jargon or terms and phrases that are only known to individuals with advanced expertise or interests. Even if readers understand the jargon, it is harder to read than plain English. Explicitly review your writing once to find jargon, and take out as much as you can. If technical terms or phrases are inevitable the first time you use them, describe them, and sometimes try to substitute a simpler term for them.

Avoid Reusing Words

Seeing the same word used over and over again is just plain ugly. It’s unappealing when you see it on the page. It is much harder to hear it. Avoid doing this. Go to your thesaurus if you notice that you keep repeatedly reusing the same word.

It’s important to remember, however, when repetition is used deliberately. For example, you can choose to start three phrases in a row in the same precise way. Because of how you want your audience to read your material, you may make a creative choice. Recognize the difference between unintentionally reusing a phrase and repeating fascinating meanings.

Use Antonyms

Antonyms are especially good at contrasting your approach with your problem. Using words that are foils to each other within the same term strengthens the offering of your business. To explain your purpose, let the reader see it with and without your solution, and use complementary but opposite terms.

Stop With Cliche-Buster

As much as possible, stop using idioms, which are too common and cliche. Make it a routine to start using your thesaurus and break from those cliches. Sprinkling a typical phrase here and there, if it really suits, is perfect.

Write your first draft and highlight all of the idioms or popular phrases you use if you are prone to including colloquialisms in your content. Get away with that habit. Now, go back and find similar words that convey the same meaning using your thesaurus. A cliche can also be boiled down to one word.

You won’t always find a match that is somehow the same as your original word. But it is easier to delete these hackneyed words on your writing than to admit that they are a part of your work.

Recommendations

Thesaurus can be perfect when you are creating content for your brand. You could be stumped if you’re working on the overall messaging of your business. Choose a few keywords that your brand is already synonymous with. Now, via a thesaurus, run these words. While this will not work with every word, it will help you paint a picture of exactly how much you can say about your brand without stretching yourself.

Keywords are vital in the world of content marketing. Your brand, your solution, and your target audience are described. And that’s what you should thank your thesaurus for.

If you are looking for an easy yet trusted thesaurus online, you can try Power Thesaurus today!