One of the most common questions for those who use the Internet to promote their sales is how to write content that will help in achieving the conversion of prospects or potential customers (website visitors) to real customers.  In this article, we are going to give you some key elements to achieve that goal.

It is important to note that the techniques explained in this article are applicable not only to the Internet but to sales on the traditional network.

First of all, we recommend to our friends before going out there selling, that they know in detail about the product or service you are offering. To do this, we must write three important things:

  • First, create a list of 10 characteristics of the products and services offered.
  • Second, create a list of 10 benefits for your products and services.
  • And third, create a list of 10 benefits of your products and services.

Characteristic is a property of the product or service (usually technical). The benefit is a positive change that occurs when using the product or service in favor of the user or consumer (in terms of their needs and desires) and an advantage is what is achieved through the use of the product or service, which cannot be obtained with the competitor’s product or service.

To give an example of what was explained above, let’s take the case of a next-generation smartphone. We could say that a character is a fact that the device works in multiple frequency bands (for example, four bands) with which you can work with several telephone operators in different geographical locations. A benefit can be described as the pleasure the user will have when they want to watch their favorite videos on the Internet with a simple touch on the screen and anywhere, while an advantage may be the lower price of the device compared to other operators.

When developing the characteristics, benefits, or advantages of the promotional material and/or your website, text and images must be well oriented to differentiate these three aspects (Attention, Interest & Action).

Landing Page For Your Product, Services, or Business

In Direct Marketing there is traditionally a language that is widely used in Landing Pages on the internet and is a good example of writing methods to sell. This formula is based on what is known as a sales letter.

The first thing to write is the title of what you want to sell. This title should be chosen based on the main benefit of our products and services, according to the list made, ordering them from the perspective of our potential customers and not from our own point of view, as suppliers or manufacturers. This benefit must be emphasized in the elaboration of the title and must be placed in a large font at the beginning of the page to be displayed. In turn, it must present itself as a promise to be fulfilled when purchasing the product or service.

The title and general content of the proposal must appeal to emotions. That is why it is very important to apply the AIDA sales technique  (Attention, Interest, Desire, and Action). In particular, the title should capture the attention of the prospect (visitor).

  • Know of the existence of the product or service. (Attention)
  • Be interested enough to pay attention to the product’s features, specifications, and benefits. (Interest)
  • Have a desire to get the benefits that the product offers. (Wish)
  • Buy the product. (Action)

In the elaboration of the title, it is very useful to deal with some words such as “Free” or “How to make/receive” (as the benefit shows immediately). An example could be: “How to increase profits by 50% on online sales.”  In this case, we note that, although it has not explained the method or means by which this benefit will be achieved, the entry is known to be able to achieve this benefit if you buy the product or service. Another example is “Win a free e-book with 10 keys to personal success.”

After the title, we put a brief summary of what our product and service are, describe its benefits, indicating measurable results to be obtained with the purchase of the product or service, and highlighting the advantages to achieve, using words that create emotion. People buy what they want justifying what they need, that is, they buy with emotions justifying for reasons.

Most of the time business lacks the way of writing, hence it is highly recommended to take Content Writing Services in India from Digital Legates. As they offer great content at the lowest price compared to any other digital agencies. The writing must present our unique value proposition, highlighting the differentiating elements of the market, based on the benefits and advantages raised and indicating the concrete results achieved by the client. Further, a brief example would be: “Thanks to our products and services you can learn the 10 most frequent causes of sales failure and you can start applying the 3 most influential techniques that will help your sales to be successful.”

After capturing the attention of prospects, we must maintain interest, so we must then put the characteristics of products and services, described with the benefits for the customer.

Now comes the moment when we present the specific offer we are proposing. This is when we emphasize the fact that we are suppliers of goods and services, highlighting the advantages that the customer will obtain from buying or contracting our services and products. Explain aspects such as best price, best delivery time, greatest savings, best promotion (for example, 2 × 1), among others, as well as exposing the guarantees that the customer will obtain (for example, “100% satisfaction guarantee or refund money “). For greater confidence, it is important to publish the testimony of influential people who have used products and services before.

Finally, we must make the call to action very clear and simple. To do this, use phrases such as “Buy Now”, “Contact us now and have a surprise,” create these actions focusing on closing the sale, considering the deadlines to obtain the offer.

Remember that if you or your company wants to achieve success in business over the Internet, you must rely on experts to guide you on the way forward and provide you with the best tools available.