When it comes to special events, client gifts, and employee recognition, it is paramount to order remarkable, custom-made promotional giveaways that help take a brand to the next level. Advertising has become an integral part of growing a business, so companies are investing in finding the right strategies that can help increase their brand visibility in all spheres.
Apart from various digital marketing campaigns, a strategy that works wonders is the use of promotional products Brisbane. These items are often given to customers, employees, and other prospects on a daily basis that can help promote the brand.
However, choosing the right promotional product requires more thought than one would expect. With several options in the market, it can be tricky to find which one’s best for the business. In order to make things easier, today’s blog will focus on the most popular promotional products that companies employ to increase brand visibility.
- Writing Instruments
Nothing could go wrong when it comes to adding the company name on promotional pencils and pens. People use these items on a daily basis, whether to make a to-do list or a journal. Because of this reason, they make outstanding promotional giveaways. Plus, they are also inexpensive.
- Tote Bags
Tote bags are another great option in promotional products, particularly because it is a useful item. As it is used to store things, the recipient is expected to carry it outside the house once in a while. With the logo on full display, companies can expect their logo to be visible to the people who cross paths with the recipient on the streets.
Brands that are conscious about their carbon footprint can go for canvas totes instead of plastic ones. On average, it is best to invest in a reusable bag that has a lifespan longer than 600 disposal bags.
- Stress Balls
From the email notifications on the phone to getting late to work, these situations trigger the secretion of cortisol in the body, which is why people experience stress. Roughly 40 million people are known to suffer from anxiety, which could be caused by stressors at work, home, or both. Unwanted stress can be harmful in the long-run, and people should always actively try to relieve the tension whenever they get a chance.
Because of this reason, many businesses are using stress balls as an effective promotional product in Brisbane. These colourful balls are not only useful but also come in attractive colours and shapes. With a memorable advertising message and company logo, one can use it for advertising their brand creatively and cost-effectively.
- Drinkware
Life has become significantly busy, especially with tight schedules and active lifestyles. Amidst all of this, it is essential to stay hydrated at all times. Because of this reason, using drinkware as a promotional product isn’t a bad idea at all. Plus, most working professionals tend to survive on caffeine. Having a flask or coffee mug will ensure that the company logo gets seen by people during a refill.
- Sticky Notes and Journals
The importance of note taking is not unknown to people. It is crucial to stay organized, and sticky notes help a lot in ensuring that. It is particularly true in the professional world, especially with so many deadlines to meet. Because of this reason, companies might want to consider using sticky notes as an effective marketing strategy.
The same goes for journals as well. It offers a larger space to write down important points. From important highlights of a meeting to doodles, journals contain everything, making them a useful and popular promotional item.
- Company Apparel
Apparels are becoming increasingly popular in promotional products Brisbane. Companies can print their company name and logo on jackets, polo t-shirts, and other company apparel and distribute it to clients or employees for brand promotion.
Many brands distribute them at networking events to the concerned parties. Customizable options are available in casual wear as well. If the right design and colour are used, companies can expect their employees to wear garments time and again.
- Tech Accessories
It is one of the best items to be used as a promotional item. In today’s world, people are heavily dependent on gadgets. Starting from laptops, tablets to smartphones, people cannot imagine their life without devices. Because of this reason, tech accessories go a long way in advertising brands. By printing the company logo in earbuds or phone stands, there is potential for a lot of brand exposure.
Closing Thoughts
Promotional products are a great way to create brand recognition. However, it is important to choose an item that the recipient is expected to use for a longer duration, offering maximum exposure. Additionally, the item should also be in sync with the brand identity to send the right message to the public.
