Search Engine Optimization is the process of optimizing your business site to rank it on the search engine result page. A great SEO strategy can revolutionize your business growth while a bad strategy would waste your money and time.

According to a report, 93% of website traffic often comes from search engines, and 97% of people learn more about a local company via the internet.

If you are yet to form an effective SEO strategy, then you should not waste any more time. SEO can be the biggest reason for your small business growth. You can hire a Digital Marketing Company in Bangalore, which can help you in a massive growth to your business.

However, you should know the basics about SEO, so that you can make most out of your investment in these companies. Here are five steps on how SEO acts as a factor of small business growth.

Local SEO

If you own a local business, then you MUST list your business in Google My Business. Many Local Businesses claim that without Local SEO, their success would have never been possible. According to a report by Hubspot, 72% of consumers that did a local search visited a store within five miles.

After listing your business in Google My Business, you should make sure that your NAP (Name, Address and Phone number) is consistent in other listings. Inconsistent listing can confuse search engines, and your business may be ranked down because of it.

You can also hire an SEO company in Bangalore, as the city has some amazing SEO companies that can boost your business listing in search engine results by Local SEO.

Reviews

Don’t we all check reviews before visiting or contacting a business? Reviews can play a significant role in your success in Local SEO. You should urge all your customers to leave a review on Google or Social Media about your business.

Even if you get negative reviews, you should reply to them positively. As a small business, you may not have the time to do all of these, in that case, you can hire an SEO agency in Bangalore or other parts of India to manage that for you.

Blogging

Not every small business is a local business. You may want your site to appear in the top results of organic results to get leads. Even local businesses should also try to rank organically apart from local map results. Blogging is the best way to get your site ranked on the search engine result page.

You have to do keyword research, competitor analysis and then create content based on that. Blogging takes time, and if you can’t contribute much time, then you should hire a Digital Marketing Agency in Bangalore or the city you stay in.

Guest Post

Guest Post is an effective way to get your business noticed around the web. Guest posting not only attracts customer’s attention to your business, but it can also increase the Domain Authority of your website.

Guest Posting is a part of a link building strategy, you can approach some business personally for guest posting, or you can hire a Digital Marketing Company in Bangalore to do it. Hiring a company is better, as they can give time and effort needed to do an excellent guest blogging.

Social Media

If you have hired a Digital Marketing Agency in Bangalore, and they are not focusing on Social Media, then you should approach them and tell them to reconsider the SEO strategy. Many companies do not consider Social Media as a part of SEO. However, Social Media does serve as a part of Off-Page SEO strategy.

Conclusion

You can consider these five steps to growing your small business with SEO. You may have seen that we have stated many times that you should hire a Digital Marketing Company from Bangalore. The reason is that, when it comes to digital marketing services, Bangalore undoubtedly has the best companies in India.