Corporate event videos are powerful. They tell stories, capture emotions, create connections, and convey your business goals and messages. And if you share your event videos on your website or social media accounts, you can reach your target audience in an instant, increase conversion, and gain new customers/clients.
But what makes a great event video? There are many elements but below are the most important shots that must be present in your video. And if you seek event videography services in Singapore, make sure that they get these things.
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A wide shot of your event.
Capture the feeling of what it’s like to attend your event. Give your audience an idea of what your event is about, including the venue and environment. Make sure that you take videos of the exterior and interior of your event space and focus on the highlights of the venue like the red carpet or booths.
Pre-event videos are also great materials in event videography Singapore – where you capture what the venue looks like before the attendees arrive. And when the venue is already full, don’t forget to take a wide shot of it. This exudes a sense of transformation – that the place was designed and beautifully transformed just for your event.
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Candid shot of your guests/attendees.
Get closer to your guests/attendees and get candid shots of them interacting with one another. So always be on the lookout as the best moments often don’t happen twice. Search for interesting guests and entertaining conversations.
Your video could be a crowd of people trying your sample products/services, or participants engaging with the speaker’s lecture or demonstration. Capture their reactions and emotions. Show how excited or amazed they are.
It will also be great to talk to some of the guests/attendees and ask a few questions, such as:
- What’s your favorite part of this event?
- What’s the most memorable thing about this event?
- What do you think about the venue or vibe?
- Did you have fun or learn something?
Placing their answers in a video can reinforce your storytelling and be more intimate to the people watching.
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Close-up shot of your VIPs, including speakers and performers.
Of course, people are curious about what they’ll gain or learn from your event, which is why you must document the speaker’s speech and the performers’ stage performance. Extract the part that has the strongest appeal – a quote, a piece of advice, or a humorous comment – that will make the most impact on viewers.
It is also important to show your VIPs and special guests on your corporate event video. This is necessary to establish a connection and build a reputation. Such material can also be useful for news stories or press releases.
- Other shots that you may consider are the following:
- Aerial shots of the venue/stage
- Stills of your products/promotional tools
- Posed photos of award recipients
- Wide-angle or close-up shots of speakers and panelists
Simply keep your cameras rolling as much as possible and film parts of your event that can help meet your business objectives. Or if you’re getting event videography services in Singapore, make sure that you’re working with a reliable videographer.
